Relationship recovery: an integrated conceptual framework
Customer relationship management not only focuses on acquiring new customers and maintaining relationship with them but also emphasizes on winning back the defected customers. Understanding why the customers get defected and how to restore their trust and re-acquire relationship with them are of imm...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The International Journal Research Publications
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/26459/ http://irep.iium.edu.my/26459/ http://irep.iium.edu.my/26459/1/Relationship_Recovery_An_Integrated_Conceptual_Framework.pdf |