Maqasid al-shariah and Islamic religious satisfation: an empirical study of consumer behaviour of Islamic mortgage in Malaysia
Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and Islamic mortgage, these theories fail to capture or accommodate the Islamic perspectives of consumer behaviour. Conventional marketing theories h...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25901/ http://irep.iium.edu.my/25901/ http://irep.iium.edu.my/25901/1/%28C-_12%29_ICIE_2013-_Maqasid_Al_Shariah_and_Islamic_Religious_Satisfaction.pdf |