The challenge of pharmaceutical promotion regulation in Malaysia.

Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based...

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Bibliographic Details
Main Authors:	Othman, Noordin, Vitry, Agnes I., Roughead, Elizabeth E.
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf

id	iium-18487
recordtype	eprints
spelling	iium-184872012-08-27T07:10:49Z http://irep.iium.edu.my/18487/ The challenge of pharmaceutical promotion regulation in Malaysia. Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. RS Pharmacy and materia medica Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based information, research shows that pharmaceutical promotion often provide bias and poor quality of information that may negatively influence doctors' prescribing behaviour. In Malaysia, the pharmaceutical market is highly competitive. It appears that pharmaceutical companies actively promoting their medicines to Malaysian doctors. Given the absence of a comprehensive independent source of prescribing information in Malaysia, Malaysian doctors may be more likely to rely on medicines information provided by pharmaceutical companies. Clearly, pharmaceutical promotional activities in Malaysia need to be effectively regulated. This article will discuss the regulation of pharmaceutical promotion and current policy challenges in Malaysia. IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf Othman, Noordin and Vitry, Agnes I. and Roughead, Elizabeth E. (2011) The challenge of pharmaceutical promotion regulation in Malaysia. In: Current Issues in pharmacy. IIUM Press, Kuala Lumpur, pp. 70-87. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	RS Pharmacy and materia medica
spellingShingle	RS Pharmacy and materia medica Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. The challenge of pharmaceutical promotion regulation in Malaysia.
description	Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based information, research shows that pharmaceutical promotion often provide bias and poor quality of information that may negatively influence doctors' prescribing behaviour. In Malaysia, the pharmaceutical market is highly competitive. It appears that pharmaceutical companies actively promoting their medicines to Malaysian doctors. Given the absence of a comprehensive independent source of prescribing information in Malaysia, Malaysian doctors may be more likely to rely on medicines information provided by pharmaceutical companies. Clearly, pharmaceutical promotional activities in Malaysia need to be effectively regulated. This article will discuss the regulation of pharmaceutical promotion and current policy challenges in Malaysia.
format	Book Chapter
author	Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E.
author_facet	Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E.
author_sort	Othman, Noordin
title	The challenge of pharmaceutical promotion regulation in Malaysia.
title_short	The challenge of pharmaceutical promotion regulation in Malaysia.
title_full	The challenge of pharmaceutical promotion regulation in Malaysia.
title_fullStr	The challenge of pharmaceutical promotion regulation in Malaysia.
title_full_unstemmed	The challenge of pharmaceutical promotion regulation in Malaysia.
title_sort	challenge of pharmaceutical promotion regulation in malaysia.
publisher	IIUM Press
publishDate	2011
url	http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf
first_indexed	2023-09-18T20:27:36Z
last_indexed	2023-09-18T20:27:36Z
_version_	1777408520936751104

The challenge of pharmaceutical promotion regulation in Malaysia.

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