The challenge of pharmaceutical promotion regulation in Malaysia.
Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based...
| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf |