Say you say me: on entrepreneurship education as a differentiation strategy
This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through per...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf |