Students’ acceptance of an internet campus radio: a test of the technology acceptance model
This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. A cross-sectional survey design was em...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/1/IIUM.FM%5B1%5D_-_MENTION_MAHAMAN.pdf |