Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
Malaysian Takaful industry is progressively taking innovative steps to improvise their marketing efforts via the introduction of Wakala system (agency system). Agents as one of the distribution channel for the industry play a prominent role in educating the society about the objectives and concept o...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15064/ http://irep.iium.edu.my/15064/1/Marhanum_National_seminar_full_paper_2692011.pdf |