Brand personality and image on customer retention: examining Islamic banking services in Malaysia
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/10471/ http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf |