Marketing and the bottom line the marketing metrics to pump up cash flow
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times Prentice Hall
2003.
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| Edition: | Second edition |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xiv, 320 p ill. 25 cm. |
| ISBN: | 0273661949 |