Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Bibliographic Details
Main Author: Bearden
Other Authors: Netemeyer
Format: Book
Language:English
Published: London Sage Publs. 1999
Edition:2th ed
Series:Association for consumer research series
Subjects:

KEMENTAH

Holdings details from KEMENTAH
Call Number: 658 83 BEA F
Accession Item Category Format Status Notes
0186692 Rujukan BOOKS AVAILABLE