Marketing management analysis, planning, implementation and control
| Main Author: | |
|---|---|
| Format: | Book | 
| Language: | English | 
| Published: | 
      New Jersey
        
      Prentice Hall    
    
      1997
     | 
| Edition: | 9th. | 
| Subjects: | 
| Physical Description: | [various paging]p. ill. 26 cm | 
|---|---|
| ISBN: | 0132435101 |