Nadya Zhexembayeva () is an author, educator and business owner. She has written four and contributed to six books about business, strategy, reinvention and sustainability. In 2009, Dr. Zhexembayeva co-authored the concept of "embedded sustainability", in 2015 introduced the term "Chief Reinvention Officer," and in 2015 introduced the concept of "Titanic Syndrome", which she developed into a book in 2018. Nadya is the author of The Reinvention Method, which as of 2021 consists of nine tools bridging the fields of strategy, foresight, design thinking, SCRUM/Agile, organization development, leadership and change management. She is also a member of the Academic Committee of CEDEP.
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Nadya Zhexembayeva () is an author, educator and business owner. She has written four and contributed to six books about business, strategy, reinvention and sustainability. In 2009, Dr. Zhexembayeva co-authored the concept of "embedded sustainability", in 2015 introduced the term "Chief Reinvention Officer," and in 2015 introduced the concept of "Titanic Syndrome", which she developed into a book in 2018. Nadya is the author of The Reinvention Method, which as of 2021 consists of nine tools bridging the fields of strategy, foresight, design thinking, SCRUM/Agile, organization development, leadership and change management. She is also a member of the Academic Committee of CEDEP.
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