Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage

by Sharizal Hashim, Norjaya Mohd Yasin
Published 2012

The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness

by Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman
Published 2015