Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]

by Ahmad, Noor Azmi, Kamarudin, Syaquif Yasin, Abdul Aziz, Azdel, Bakhtiar, Mohd Faeez Saiful, Che Ahmat, Nur Hidayah
Published 2011