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  1. 1
    Sony vs. Samsung the inside story of the electronics giants' battle for global supremacy
    by Sea-Jin Chang
    Published 2008
  2. 2
    Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
    by Nazarudin, Muhammad Fahmi
    Published 2018
    “…Samsung is one of the leading manufacturer and top seller in the world in the smartphone industry…”
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  3. 3
    Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
    by Mohd Rohari, Mohd Sharizami
    Published 2018
    “… towards Samsung smart phone. Advertisement, brand image, brand association and brand loyalty…”
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  4. 4
    Determinants of employee turnover intention in Samsung Corning Precision Materials (M) Sdn. Bhd. / Nurliyana Annisa Zulkifli
    by Zulkifli, Nurliyana Annisa
    Published 2014
    “…This research is conduct to carry out “Determinants of employee turnover intention in Samsung…”
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  5. 5
    Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
    by Nor Anira , Ismail
    Published 2014
    “… as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative…”
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  6. 6
    Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah
    by Abdullah, Fatin Nabilah
    Published 2014
    “… Top 100 World’s Most Valuable Brands, it was reported SAMSUNG Electronics stands in the rank of 9…”
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  7. 7
    GPS based tracking framework for walking pedestrian
    “… in various platforms including windows mobile (HTC), android (Samsung), iOS (iPhone) and Java Blackberry. …”
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  8. 8
    Pencetusan idea reka bentuk produk mengguna TRIZ
    “… berjenama popular seperti Samsung, Christian Dior dan Procter & Gamble untuk menghasil produk yang bersaing…”
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  9. 9
    A study on the effect of injection moulding process parameters to the properties of injected parts
    by Sharifah Rafidah, Syed Hamid
    Published 2010
    “… is Samsung Starex® SD-0150GP High Impact Grade ABS. Besides that, only pressure, temperature and volume…”
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