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  1. 1
    Relationship marketing management of customer relationship
    by Bruhn
    Published 2003
  2. 2
    Relationship marketing in a globalised world are you ready?
    by Choo
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  3. 3
    Build for change revolutionizing customer engagement through continuous digital innovation
    by Trefler
    Published 2014
  4. 4
    Customer relationship management creating competitive advantage through win-win relationship strategies
    by Storbacka
    Published 2001
  5. 5
    Converting customer value : from retention to profit
    Published 2006
  6. 6
    Enterprise one to one tools for competing in the interactive age
    by Peppers
    Published 1997
  7. 7
    Network dynamics in international marketing
    Published 1998
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