A study on muslim consumers’ awareness on JAKIM halal logo
Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low aw...
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| Format: | Undergraduates Project Papers |
| Language: | English |
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2013
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| Online Access: | http://umpir.ump.edu.my/id/eprint/8747/ http://umpir.ump.edu.my/id/eprint/8747/ http://umpir.ump.edu.my/id/eprint/8747/1/cd8445.pdf |
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ump-8747 |
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eprints |
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ump-87472015-10-27T02:37:04Z http://umpir.ump.edu.my/id/eprint/8747/ A study on muslim consumers’ awareness on JAKIM halal logo Nor Ain, Binti Musa HC Economic History and Conditions Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo. 2013 Undergraduates Project Papers NonPeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/8747/1/cd8445.pdf Nor Ain, Binti Musa (2013) A study on muslim consumers’ awareness on JAKIM halal logo. Faculty of Engineering Technology, Universiti Malaysia Pahang. http://iportal.ump.edu.my/lib/item?id=chamo:83199&theme=UMP2 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Malaysia Pahang |
| building |
UMP Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
HC Economic History and Conditions |
| spellingShingle |
HC Economic History and Conditions Nor Ain, Binti Musa A study on muslim consumers’ awareness on JAKIM halal logo |
| description |
Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo. |
| format |
Undergraduates Project Papers |
| author |
Nor Ain, Binti Musa |
| author_facet |
Nor Ain, Binti Musa |
| author_sort |
Nor Ain, Binti Musa |
| title |
A study on muslim consumers’ awareness on JAKIM halal logo |
| title_short |
A study on muslim consumers’ awareness on JAKIM halal logo |
| title_full |
A study on muslim consumers’ awareness on JAKIM halal logo |
| title_fullStr |
A study on muslim consumers’ awareness on JAKIM halal logo |
| title_full_unstemmed |
A study on muslim consumers’ awareness on JAKIM halal logo |
| title_sort |
study on muslim consumers’ awareness on jakim halal logo |
| publishDate |
2013 |
| url |
http://umpir.ump.edu.my/id/eprint/8747/ http://umpir.ump.edu.my/id/eprint/8747/ http://umpir.ump.edu.my/id/eprint/8747/1/cd8445.pdf |
| first_indexed |
2023-09-18T22:06:39Z |
| last_indexed |
2023-09-18T22:06:39Z |
| _version_ |
1777414752974143488 |