Reputation system for an e-commerce system using fuzzy logic

E-commerce system is one of the most rapid-growing systems online. E-commerce system is the medium for buying and selling goods on the internet.However,on internet all the online users cannot recognize each other the way they do in real life.In E-commerce system where transaction is made and money i...

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Main Author: Zeon Poee, Liang
Format: Undergraduates Project Papers
Language:English
Published: 2012
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/4451/
http://umpir.ump.edu.my/id/eprint/4451/
http://umpir.ump.edu.my/id/eprint/4451/1/CD6503_LIANG_ZEON_POEE.pdf
id ump-4451
recordtype eprints
spelling ump-44512015-03-03T09:19:06Z http://umpir.ump.edu.my/id/eprint/4451/ Reputation system for an e-commerce system using fuzzy logic Zeon Poee, Liang QA Mathematics E-commerce system is one of the most rapid-growing systems online. E-commerce system is the medium for buying and selling goods on the internet.However,on internet all the online users cannot recognize each other the way they do in real life.In E-commerce system where transaction is made and money is involved,the reliability of a seller holds a substantial amount of importance.Hence,there are many trust and reputation systems are introduced for e-commerce system. However,many of the existing systems are based on the simple calculation which is vulnerable to user manipulations. This may increase the chances of dishonest rating and reduce the reliability of the reputation system. This project aims to overcome this problem by applying fuzzy logic in the reputation system.By using fuzzy logic to compute a weight based on the user‘s information, each rating is multiplied with different weight.This can increase the difficulty of manipulation by dishonest users and increase the reliability of the system.The result of applying fuzzy logic shows that it can indeed prevent certain scenarios of dishonest manipulation in user rating. 2012-06 Undergraduates Project Papers NonPeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/4451/1/CD6503_LIANG_ZEON_POEE.pdf Zeon Poee, Liang (2012) Reputation system for an e-commerce system using fuzzy logic. Faculty of Computer System & Software Engineering, Universiti Malaysia Pahang. http://iportal.ump.edu.my/lib/item?id=chamo:67913&theme=UMP2
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
topic QA Mathematics
spellingShingle QA Mathematics
Zeon Poee, Liang
Reputation system for an e-commerce system using fuzzy logic
description E-commerce system is one of the most rapid-growing systems online. E-commerce system is the medium for buying and selling goods on the internet.However,on internet all the online users cannot recognize each other the way they do in real life.In E-commerce system where transaction is made and money is involved,the reliability of a seller holds a substantial amount of importance.Hence,there are many trust and reputation systems are introduced for e-commerce system. However,many of the existing systems are based on the simple calculation which is vulnerable to user manipulations. This may increase the chances of dishonest rating and reduce the reliability of the reputation system. This project aims to overcome this problem by applying fuzzy logic in the reputation system.By using fuzzy logic to compute a weight based on the user‘s information, each rating is multiplied with different weight.This can increase the difficulty of manipulation by dishonest users and increase the reliability of the system.The result of applying fuzzy logic shows that it can indeed prevent certain scenarios of dishonest manipulation in user rating.
format Undergraduates Project Papers
author Zeon Poee, Liang
author_facet Zeon Poee, Liang
author_sort Zeon Poee, Liang
title Reputation system for an e-commerce system using fuzzy logic
title_short Reputation system for an e-commerce system using fuzzy logic
title_full Reputation system for an e-commerce system using fuzzy logic
title_fullStr Reputation system for an e-commerce system using fuzzy logic
title_full_unstemmed Reputation system for an e-commerce system using fuzzy logic
title_sort reputation system for an e-commerce system using fuzzy logic
publishDate 2012
url http://umpir.ump.edu.my/id/eprint/4451/
http://umpir.ump.edu.my/id/eprint/4451/
http://umpir.ump.edu.my/id/eprint/4451/1/CD6503_LIANG_ZEON_POEE.pdf
first_indexed 2023-09-18T21:59:03Z
last_indexed 2023-09-18T21:59:03Z
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