Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia

The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in...

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Main Authors:	Jalal, Hanaysha, Haim, Hilman, Zahari, Abu Bakar, Lee, Khai Loon
Format:	Book Section
Language:	English
Published:	IGI Global 2019
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/26569/ http://umpir.ump.edu.my/id/eprint/26569/ http://umpir.ump.edu.my/id/eprint/26569/ http://umpir.ump.edu.my/id/eprint/26569/1/Determinants%20of%20Customers%E2%80%99%20Perceived%20Value%20in%20the%20Fast%20Food%20Industry1.pdf

id	ump-26569
recordtype	eprints
spelling	ump-265692019-11-22T04:07:27Z http://umpir.ump.edu.my/id/eprint/26569/ Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia Jalal, Hanaysha Haim, Hilman Zahari, Abu Bakar Lee, Khai Loon HD Industries. Land use. Labor The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in the East Coast region of Malaysia. The returned questionnaires were analyzed by SPSS and structural equation modeling (PLS-SEM). Overall, the findings showed that the impact of food quality on perceived value is positive. The results also showed that the effect of customer service on perceived value is insignificant. The outcomes also proved that physical environment has a significant positive impact on perceived value. Finally, the findings indicated that price fairness has a positive effect on perceived value. These results enhance the understanding towards the significance of the selected factors in influencing customers' perceived value in the fast food industry. IGI Global 2019 Book Section PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/26569/1/Determinants%20of%20Customers%E2%80%99%20Perceived%20Value%20in%20the%20Fast%20Food%20Industry1.pdf Jalal, Hanaysha and Haim, Hilman and Zahari, Abu Bakar and Lee, Khai Loon (2019) Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia. In: Dynamic Perspectives on Globalization and Sustainable Business in Asia. IGI Global, p. 225. ISBN 9781522570950 https://doi.org/10.4018/978-1-5225-7095-0.ch015 https://doi.org/10.4018/978-1-5225-7095-0.ch015
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor
spellingShingle	HD Industries. Land use. Labor Jalal, Hanaysha Haim, Hilman Zahari, Abu Bakar Lee, Khai Loon Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
description	The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in the East Coast region of Malaysia. The returned questionnaires were analyzed by SPSS and structural equation modeling (PLS-SEM). Overall, the findings showed that the impact of food quality on perceived value is positive. The results also showed that the effect of customer service on perceived value is insignificant. The outcomes also proved that physical environment has a significant positive impact on perceived value. Finally, the findings indicated that price fairness has a positive effect on perceived value. These results enhance the understanding towards the significance of the selected factors in influencing customers' perceived value in the fast food industry.
format	Book Section
author	Jalal, Hanaysha Haim, Hilman Zahari, Abu Bakar Lee, Khai Loon
author_facet	Jalal, Hanaysha Haim, Hilman Zahari, Abu Bakar Lee, Khai Loon
author_sort	Jalal, Hanaysha
title	Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
title_short	Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
title_full	Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
title_fullStr	Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
title_full_unstemmed	Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
title_sort	determinants of customers' perceived value in the fast food industry for global brands in malaysia
publisher	IGI Global
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/26569/ http://umpir.ump.edu.my/id/eprint/26569/ http://umpir.ump.edu.my/id/eprint/26569/ http://umpir.ump.edu.my/id/eprint/26569/1/Determinants%20of%20Customers%E2%80%99%20Perceived%20Value%20in%20the%20Fast%20Food%20Industry1.pdf
first_indexed	2023-09-18T22:41:27Z
last_indexed	2023-09-18T22:41:27Z
_version_	1777416941953089536

Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia

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