Decrypting the real life escape room experience

An escape room is a game that requires a group of players to solve a variety of tasks within a given amount of time in order to fulfill a specific goal, typically escaping a locked room. Despite gaining tremendous popularity of the game in Malaysia, there is no study being conducted in this area. Ex...

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Main Authors:	Lim, Qian Pink, Mohd Ridzuan, Darun, Nawanir, Gusman
Format:	Conference or Workshop Item
Language:	English
Published:	KnE Social Sciences 2019
Subjects:	HD Industries. Land use. Labor HF Commerce LB Theory and practice of education
Online Access:	http://umpir.ump.edu.my/id/eprint/25931/ http://umpir.ump.edu.my/id/eprint/25931/ http://umpir.ump.edu.my/id/eprint/25931/1/Decrypting%20the%20real%20life%20escape%20room%20experience.pdf

id	ump-25931
recordtype	eprints
spelling	ump-259312019-11-19T07:53:23Z http://umpir.ump.edu.my/id/eprint/25931/ Decrypting the real life escape room experience Lim, Qian Pink Mohd Ridzuan, Darun Nawanir, Gusman HD Industries. Land use. Labor HF Commerce LB Theory and practice of education An escape room is a game that requires a group of players to solve a variety of tasks within a given amount of time in order to fulfill a specific goal, typically escaping a locked room. Despite gaining tremendous popularity of the game in Malaysia, there is no study being conducted in this area. Existing customer experience frameworks offer a limited explanation of this rising phenomena due to the unique inherent nature of Escape Room. Towards this end, the present paper aims to identify the key constructs of Malaysian Escape Room customer experience and determinants of the players revisit intention with respect to the Escape Room. The research is conducted on 20 players who have played at least one game in any Escape Room establishment in Malaysia. This study adopts the sequential incident technique, a qualitative approach to unearth the hidden perception of players. Thematic analysis was subsequently used to analyse the data which revealed fifteen determinants of which 9 are related to the model of goal-directed behaviour. Our research contributes to the body of knowledge in mapping customer experience in this fair nascent industry. Insights from this study are aimed at benefiting Malaysian Escape Room business operators in designing and enhancing the customer experience in their escape rooms. KnE Social Sciences 2019-08-18 Conference or Workshop Item PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/25931/1/Decrypting%20the%20real%20life%20escape%20room%20experience.pdf Lim, Qian Pink and Mohd Ridzuan, Darun and Nawanir, Gusman (2019) Decrypting the real life escape room experience. In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019, 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 385-407., 2019. ISSN 2518-668X https://doi.org/10.18502/kss.v3i22.5063
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor HF Commerce LB Theory and practice of education
spellingShingle	HD Industries. Land use. Labor HF Commerce LB Theory and practice of education Lim, Qian Pink Mohd Ridzuan, Darun Nawanir, Gusman Decrypting the real life escape room experience
description	An escape room is a game that requires a group of players to solve a variety of tasks within a given amount of time in order to fulfill a specific goal, typically escaping a locked room. Despite gaining tremendous popularity of the game in Malaysia, there is no study being conducted in this area. Existing customer experience frameworks offer a limited explanation of this rising phenomena due to the unique inherent nature of Escape Room. Towards this end, the present paper aims to identify the key constructs of Malaysian Escape Room customer experience and determinants of the players revisit intention with respect to the Escape Room. The research is conducted on 20 players who have played at least one game in any Escape Room establishment in Malaysia. This study adopts the sequential incident technique, a qualitative approach to unearth the hidden perception of players. Thematic analysis was subsequently used to analyse the data which revealed fifteen determinants of which 9 are related to the model of goal-directed behaviour. Our research contributes to the body of knowledge in mapping customer experience in this fair nascent industry. Insights from this study are aimed at benefiting Malaysian Escape Room business operators in designing and enhancing the customer experience in their escape rooms.
format	Conference or Workshop Item
author	Lim, Qian Pink Mohd Ridzuan, Darun Nawanir, Gusman
author_facet	Lim, Qian Pink Mohd Ridzuan, Darun Nawanir, Gusman
author_sort	Lim, Qian Pink
title	Decrypting the real life escape room experience
title_short	Decrypting the real life escape room experience
title_full	Decrypting the real life escape room experience
title_fullStr	Decrypting the real life escape room experience
title_full_unstemmed	Decrypting the real life escape room experience
title_sort	decrypting the real life escape room experience
publisher	KnE Social Sciences
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/25931/ http://umpir.ump.edu.my/id/eprint/25931/ http://umpir.ump.edu.my/id/eprint/25931/1/Decrypting%20the%20real%20life%20escape%20room%20experience.pdf
first_indexed	2023-09-18T22:40:05Z
last_indexed	2023-09-18T22:40:05Z
_version_	1777416855952031744

Decrypting the real life escape room experience

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