Value Innovation: The New Source Of Sustainability

Value Innovation: The New Source Of Sustainability

In today’s highly competitive business environment, innovation per se may not be sufficient enough to sustain long-term success and competitive advantage. Innovation protection has become difficult without dynamic process of value innovation that can open new market spaces, make the competition irre...

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Main Authors: Hajar, Mohammed A., Daing Nasir, Ibrahim, Mohd Ridzuan, Darun
Format: Article
Language:English
Published: AGBA Publications
Subjects:
H Social Sciences (General)
HB Economic Theory
HG Finance
Online Access:http://umpir.ump.edu.my/id/eprint/25778/
http://umpir.ump.edu.my/id/eprint/25778/
http://umpir.ump.edu.my/id/eprint/25778/1/hajar-2019-AGBA-Delhi-Conference-Proceedings%200.pdf
id ump-25778
recordtype eprints
spelling ump-257782019-08-30T08:12:03Z http://umpir.ump.edu.my/id/eprint/25778/ Value Innovation: The New Source Of Sustainability Hajar, Mohammed A. Daing Nasir, Ibrahim Mohd Ridzuan, Darun H Social Sciences (General) HB Economic Theory HG Finance In today’s highly competitive business environment, innovation per se may not be sufficient enough to sustain long-term success and competitive advantage. Innovation protection has become difficult without dynamic process of value innovation that can open new market spaces, make the competition irrelevant and create valuable intangible resources including firm’s reputation (customer satisfaction) and brand loyalty (customer loyalty). This paper aims to provide a new perspective to approach sustainability through value innovation in the Resource-Base View (RBV) context. This study highlights the new strategy of market transformation from physical tangible assets to value-creating intangible assets by presenting three innovation cases. In particular, this paper can motivate corporation to focus on value innovation rather than beating the competition in order to create a leap in value for both customers and themselves. Thus, this paper suggests a conceptual framework to enhance customer satisfaction and promotes customer loyalty in order to achieve competitive advantage, and hence sustainability. AGBA Publications Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/25778/1/hajar-2019-AGBA-Delhi-Conference-Proceedings%200.pdf Hajar, Mohammed A. and Daing Nasir, Ibrahim and Mohd Ridzuan, Darun Value Innovation: The New Source Of Sustainability. Conference Proceedings (Advances in Global Business Research), 16 (1). pp. 1029-1037. ISSN 1549-9332 http://www.agba.us/publications.html#
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
topic H Social Sciences (General)
HB Economic Theory
HG Finance
spellingShingle H Social Sciences (General)
HB Economic Theory
HG Finance
Hajar, Mohammed A.
Daing Nasir, Ibrahim
Mohd Ridzuan, Darun
Value Innovation: The New Source Of Sustainability
description In today’s highly competitive business environment, innovation per se may not be sufficient enough to sustain long-term success and competitive advantage. Innovation protection has become difficult without dynamic process of value innovation that can open new market spaces, make the competition irrelevant and create valuable intangible resources including firm’s reputation (customer satisfaction) and brand loyalty (customer loyalty). This paper aims to provide a new perspective to approach sustainability through value innovation in the Resource-Base View (RBV) context. This study highlights the new strategy of market transformation from physical tangible assets to value-creating intangible assets by presenting three innovation cases. In particular, this paper can motivate corporation to focus on value innovation rather than beating the competition in order to create a leap in value for both customers and themselves. Thus, this paper suggests a conceptual framework to enhance customer satisfaction and promotes customer loyalty in order to achieve competitive advantage, and hence sustainability.
format Article
author Hajar, Mohammed A.
Daing Nasir, Ibrahim
Mohd Ridzuan, Darun
author_facet Hajar, Mohammed A.
Daing Nasir, Ibrahim
Mohd Ridzuan, Darun
author_sort Hajar, Mohammed A.
title Value Innovation: The New Source Of Sustainability
title_short Value Innovation: The New Source Of Sustainability
title_full Value Innovation: The New Source Of Sustainability
title_fullStr Value Innovation: The New Source Of Sustainability
title_full_unstemmed Value Innovation: The New Source Of Sustainability
title_sort value innovation: the new source of sustainability
publisher AGBA Publications
url http://umpir.ump.edu.my/id/eprint/25778/
http://umpir.ump.edu.my/id/eprint/25778/
http://umpir.ump.edu.my/id/eprint/25778/1/hajar-2019-AGBA-Delhi-Conference-Proceedings%200.pdf
first_indexed 2023-09-18T22:39:47Z
last_indexed 2023-09-18T22:39:47Z
_version_ 1777416837177278464

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