Why does theory of inventive problem solving matter in Malaysian food and beverage industry?

Nowadays, the competition in the food and beverage industry has developed from a single food competition to comprehensive competition in all aspects: from the pursuit of high-quality products to the expansion of market share, to the promotion of the brand effect and to the new shape of pursuing the...

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Main Authors:	Zhengxiaoming, Aminaimu, Fernando, Yudi
Format:	Conference or Workshop Item
Language:	English
Published:	KnE Social Sciences 2019
Subjects:	TX Home economics
Online Access:	http://umpir.ump.edu.my/id/eprint/25574/ http://umpir.ump.edu.my/id/eprint/25574/ http://umpir.ump.edu.my/id/eprint/25574/13/Why%20Does%20Theory%20of%20Inventive%20Problem%20Solving.pdf

id	ump-25574
recordtype	eprints
spelling	ump-255742019-11-19T07:34:20Z http://umpir.ump.edu.my/id/eprint/25574/ Why does theory of inventive problem solving matter in Malaysian food and beverage industry? Zhengxiaoming, Aminaimu Fernando, Yudi TX Home economics Nowadays, the competition in the food and beverage industry has developed from a single food competition to comprehensive competition in all aspects: from the pursuit of high-quality products to the expansion of market share, to the promotion of the brand effect and to the new shape of pursuing the entire enterprise. Consumers’ demands keep changing with the passage of time. These changes are different from demands that occurs for classy foods requiring typical features such as nutrition value, lusciousness of taste, and accessibility, to basic aspects such as improved food safety, food life span, durability, and waste food proper management. Thus, the objective of this research work is to review the TRIZ-theory of inventive problem solving matter in Malaysian food and beverage industry. The new product development in Malaysian food and beverage industry need to accommodate the market demand. This study revealed that the actual product development process can be analysed by assessing the interactions between consumer demands and expectations, the producer’s technical capacity of the food, and emerging knowledge from scientific researches about food. This has been attributed to the problem of low quality of input terms of the food industries and productivity growth of Malaysian manufacturing industries, which is actually input-driven rather than total factor productivity-driven. KnE Social Sciences 2019 Conference or Workshop Item PeerReviewed pdf en cc_by_4 http://umpir.ump.edu.my/id/eprint/25574/13/Why%20Does%20Theory%20of%20Inventive%20Problem%20Solving.pdf Zhengxiaoming, Aminaimu and Fernando, Yudi (2019) Why does theory of inventive problem solving matter in Malaysian food and beverage industry? In: KnE Social Sciences: FGIC 2nd Conference on Governance and Integrity 2019, 19-20 August 2019 , Yayasan Pahang, Kuantan, Pahang, Malaysia. pp. 746-757.. ISSN 2518-668X https://doi.org/10.18502/kss.v3i22.5086
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	TX Home economics
spellingShingle	TX Home economics Zhengxiaoming, Aminaimu Fernando, Yudi Why does theory of inventive problem solving matter in Malaysian food and beverage industry?
description	Nowadays, the competition in the food and beverage industry has developed from a single food competition to comprehensive competition in all aspects: from the pursuit of high-quality products to the expansion of market share, to the promotion of the brand effect and to the new shape of pursuing the entire enterprise. Consumers’ demands keep changing with the passage of time. These changes are different from demands that occurs for classy foods requiring typical features such as nutrition value, lusciousness of taste, and accessibility, to basic aspects such as improved food safety, food life span, durability, and waste food proper management. Thus, the objective of this research work is to review the TRIZ-theory of inventive problem solving matter in Malaysian food and beverage industry. The new product development in Malaysian food and beverage industry need to accommodate the market demand. This study revealed that the actual product development process can be analysed by assessing the interactions between consumer demands and expectations, the producer’s technical capacity of the food, and emerging knowledge from scientific researches about food. This has been attributed to the problem of low quality of input terms of the food industries and productivity growth of Malaysian manufacturing industries, which is actually input-driven rather than total factor productivity-driven.
format	Conference or Workshop Item
author	Zhengxiaoming, Aminaimu Fernando, Yudi
author_facet	Zhengxiaoming, Aminaimu Fernando, Yudi
author_sort	Zhengxiaoming, Aminaimu
title	Why does theory of inventive problem solving matter in Malaysian food and beverage industry?
title_short	Why does theory of inventive problem solving matter in Malaysian food and beverage industry?
title_full	Why does theory of inventive problem solving matter in Malaysian food and beverage industry?
title_fullStr	Why does theory of inventive problem solving matter in Malaysian food and beverage industry?
title_full_unstemmed	Why does theory of inventive problem solving matter in Malaysian food and beverage industry?
title_sort	why does theory of inventive problem solving matter in malaysian food and beverage industry?
publisher	KnE Social Sciences
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/25574/ http://umpir.ump.edu.my/id/eprint/25574/ http://umpir.ump.edu.my/id/eprint/25574/13/Why%20Does%20Theory%20of%20Inventive%20Problem%20Solving.pdf
first_indexed	2023-09-18T22:39:20Z
last_indexed	2023-09-18T22:39:20Z
_version_	1777416809676275712

Why does theory of inventive problem solving matter in Malaysian food and beverage industry?

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