A study on the environmental technological innovation strategy of a Malaysian firm

Firms all over the world have pursued sustainable development to be competitive in the marketplace. The purpose of this case study is to examine the factors that enable a firm to pursue the environmental technological innovation (ET-innovation) strategies and how it effectively lever...

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Main Authors:	Muhammad Fakhrul, Yusuf, Hasbullah, Ashari, Mohd Rizal, Razalli
Format:	Article
Language:	English
Published:	Science Publishing Corporation 2018
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/24202/ http://umpir.ump.edu.my/id/eprint/24202/ http://umpir.ump.edu.my/id/eprint/24202/1/IJET-22064.pdf

id	ump-24202
recordtype	eprints
spelling	ump-242022019-03-15T03:38:33Z http://umpir.ump.edu.my/id/eprint/24202/ A study on the environmental technological innovation strategy of a Malaysian firm Muhammad Fakhrul, Yusuf Hasbullah, Ashari Mohd Rizal, Razalli HD28 Management. Industrial Management Firms all over the world have pursued sustainable development to be competitive in the marketplace. The purpose of this case study is to examine the factors that enable a firm to pursue the environmental technological innovation (ET-innovation) strategies and how it effectively leverages its resources to achieve the environmental and business targets. This case study also wants to understand how well the firms ET-innovation activities can be explained by stakeholder theory, resource-based view and dynamic of innovation model. This paper uses a qualitative approach and the coding analysis was done on QSR NVivo. The data collection was done through interviews and also compared with other data sources (company brochures, reports, letters, speeches, memos, videos, newspaper articles, trade magazine articles, magazines articles, reports, website articles and technical reports) for triangulation purposes. This research showed that the ET-innovative firm in this case study has leveraged their employee technical abilities to be successful in their respective market. Another factor is the owner’s high interest in innovation and environmental protection, and involvement in the design and marketing of their eco-product. Despite stakeholders’ different targets, the case study firm manages to acquire support from their stakeholders through common objective which is to see a successful ET-innovation. Finally, it is proposed for the firm to be aware of the dynamics of eco-product lifecycle while also use current tools to manage their eco-product development especially in the earlier development stage. Science Publishing Corporation 2018 Article PeerReviewed pdf en cc_by http://umpir.ump.edu.my/id/eprint/24202/1/IJET-22064.pdf Muhammad Fakhrul, Yusuf and Hasbullah, Ashari and Mohd Rizal, Razalli (2018) A study on the environmental technological innovation strategy of a Malaysian firm. International Journal of Engineering & Technology, 7 (4.19). pp. 261-268. ISSN 2227-524X https://www.sciencepubco.com/index.php/ijet/article/view/22064
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Muhammad Fakhrul, Yusuf Hasbullah, Ashari Mohd Rizal, Razalli A study on the environmental technological innovation strategy of a Malaysian firm
description	Firms all over the world have pursued sustainable development to be competitive in the marketplace. The purpose of this case study is to examine the factors that enable a firm to pursue the environmental technological innovation (ET-innovation) strategies and how it effectively leverages its resources to achieve the environmental and business targets. This case study also wants to understand how well the firms ET-innovation activities can be explained by stakeholder theory, resource-based view and dynamic of innovation model. This paper uses a qualitative approach and the coding analysis was done on QSR NVivo. The data collection was done through interviews and also compared with other data sources (company brochures, reports, letters, speeches, memos, videos, newspaper articles, trade magazine articles, magazines articles, reports, website articles and technical reports) for triangulation purposes. This research showed that the ET-innovative firm in this case study has leveraged their employee technical abilities to be successful in their respective market. Another factor is the owner’s high interest in innovation and environmental protection, and involvement in the design and marketing of their eco-product. Despite stakeholders’ different targets, the case study firm manages to acquire support from their stakeholders through common objective which is to see a successful ET-innovation. Finally, it is proposed for the firm to be aware of the dynamics of eco-product lifecycle while also use current tools to manage their eco-product development especially in the earlier development stage.
format	Article
author	Muhammad Fakhrul, Yusuf Hasbullah, Ashari Mohd Rizal, Razalli
author_facet	Muhammad Fakhrul, Yusuf Hasbullah, Ashari Mohd Rizal, Razalli
author_sort	Muhammad Fakhrul, Yusuf
title	A study on the environmental technological innovation strategy of a Malaysian firm
title_short	A study on the environmental technological innovation strategy of a Malaysian firm
title_full	A study on the environmental technological innovation strategy of a Malaysian firm
title_fullStr	A study on the environmental technological innovation strategy of a Malaysian firm
title_full_unstemmed	A study on the environmental technological innovation strategy of a Malaysian firm
title_sort	study on the environmental technological innovation strategy of a malaysian firm
publisher	Science Publishing Corporation
publishDate	2018
url	http://umpir.ump.edu.my/id/eprint/24202/ http://umpir.ump.edu.my/id/eprint/24202/ http://umpir.ump.edu.my/id/eprint/24202/1/IJET-22064.pdf
first_indexed	2023-09-18T22:36:29Z
last_indexed	2023-09-18T22:36:29Z
_version_	1777416629997535232

A study on the environmental technological innovation strategy of a Malaysian firm

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