id ump-21910
recordtype eprints
spelling ump-219102018-09-18T01:27:33Z http://umpir.ump.edu.my/id/eprint/21910/ Application quality function deployment (QFD) in small medium enterprise (SME) Muhammad Muhibbudeen, Mohd Som TS Manufactures The aim for this study is to implement the Quality Function Deployment (QFD) in the Small Medium Enterprise (SME) to propose improvement on product development. The selected product was tapioca crips produce by Sukur Food Industry. As the project motivation, this study can help SME company to meet all the customer demand that can increase their product sales and profit. The QFD method begins with the survey application to gather the demands from customer. Then, the data collection is tranferred into House of Quality (HOQ) Matrix to analysis. The HOQ Matrix consists six stages, start from customer attribute, technical requirement, relationship matrix, roof of matrix, technical assessment and end at customer assessment stage. The packaging is the main modification that needs to consider as meeting the demand. This data supported by the result in customer assessment that show the company packaging is the lowest performance agains the competitor. So, the manufacturer has to change the packaging material and cooperate with appropriate organization to produce the quality packaging. This suggestion improvement hopefully could be used anywhere in the food industry and help the company to achieve their target. 2008-11 Undergraduates Project Papers NonPeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/21910/1/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20Table%20of%20contents.pdf pdf en http://umpir.ump.edu.my/id/eprint/21910/2/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20Abstract.pdf pdf en http://umpir.ump.edu.my/id/eprint/21910/3/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20Chapter%201.pdf pdf en http://umpir.ump.edu.my/id/eprint/21910/4/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20References.pdf Muhammad Muhibbudeen, Mohd Som (2008) Application quality function deployment (QFD) in small medium enterprise (SME). Faculty of Mechanical Engineering, Universiti Malaysia Pahang. http://iportal.ump.edu.my/lib/item?id=chamo:41095&theme=UMP2
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
English
English
English
topic TS Manufactures
spellingShingle TS Manufactures
Muhammad Muhibbudeen, Mohd Som
Application quality function deployment (QFD) in small medium enterprise (SME)
description The aim for this study is to implement the Quality Function Deployment (QFD) in the Small Medium Enterprise (SME) to propose improvement on product development. The selected product was tapioca crips produce by Sukur Food Industry. As the project motivation, this study can help SME company to meet all the customer demand that can increase their product sales and profit. The QFD method begins with the survey application to gather the demands from customer. Then, the data collection is tranferred into House of Quality (HOQ) Matrix to analysis. The HOQ Matrix consists six stages, start from customer attribute, technical requirement, relationship matrix, roof of matrix, technical assessment and end at customer assessment stage. The packaging is the main modification that needs to consider as meeting the demand. This data supported by the result in customer assessment that show the company packaging is the lowest performance agains the competitor. So, the manufacturer has to change the packaging material and cooperate with appropriate organization to produce the quality packaging. This suggestion improvement hopefully could be used anywhere in the food industry and help the company to achieve their target.
format Undergraduates Project Papers
author Muhammad Muhibbudeen, Mohd Som
author_facet Muhammad Muhibbudeen, Mohd Som
author_sort Muhammad Muhibbudeen, Mohd Som
title Application quality function deployment (QFD) in small medium enterprise (SME)
title_short Application quality function deployment (QFD) in small medium enterprise (SME)
title_full Application quality function deployment (QFD) in small medium enterprise (SME)
title_fullStr Application quality function deployment (QFD) in small medium enterprise (SME)
title_full_unstemmed Application quality function deployment (QFD) in small medium enterprise (SME)
title_sort application quality function deployment (qfd) in small medium enterprise (sme)
publishDate 2008
url http://umpir.ump.edu.my/id/eprint/21910/
http://umpir.ump.edu.my/id/eprint/21910/
http://umpir.ump.edu.my/id/eprint/21910/1/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20Table%20of%20contents.pdf
http://umpir.ump.edu.my/id/eprint/21910/2/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20Abstract.pdf
http://umpir.ump.edu.my/id/eprint/21910/3/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20Chapter%201.pdf
http://umpir.ump.edu.my/id/eprint/21910/4/Application%20quality%20function%20deployment%20%28QFD%29%20in%20small%20medium%20enterprise%20%28SME%29%20-%20References.pdf
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last_indexed 2023-09-18T22:32:22Z
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