The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach

The purpose of this paper is to identify key factors affecting acceptance level of Islamic banking customers in Libya. Despite of growth of Islamic banking all over the world, it is still underdeveloped financial sector in Libya. Libyan customers are unaware of Islamic banking and are unable to make...

Full description

Bibliographic Details
Main Authors:	Albashir, Walid Ali, Yuserrie, Zainuddin, Panigrahi, Shrikant
Format:	Article
Language:	English
Published:	IJEFI 2018
Subjects:	HG Finance
Online Access:	http://umpir.ump.edu.my/id/eprint/21139/ http://umpir.ump.edu.my/id/eprint/21139/ http://umpir.ump.edu.my/id/eprint/21139/1/The%20Acceptance%20of%20Islamic%20Banking%20Products%20in%20Libya-fim-2018.pdf

id	ump-21139
recordtype	eprints
spelling	ump-211392018-08-29T04:40:48Z http://umpir.ump.edu.my/id/eprint/21139/ The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach Albashir, Walid Ali Yuserrie, Zainuddin Panigrahi, Shrikant HG Finance The purpose of this paper is to identify key factors affecting acceptance level of Islamic banking customers in Libya. Despite of growth of Islamic banking all over the world, it is still underdeveloped financial sector in Libya. Libyan customers are unaware of Islamic banking and are unable to make decision on the acceptance of Islamic banking. We suggest a modified theory of planned behaviour model including perceived risk as an important ingredient to customer decision making process. The model is tested against a sample of 293 banking customers using self-administered survey questionnaire. The quantitative results revealed that subjective norm and perceived behavioural control are more significant to increase intention to use Islamic banking. Customer attitude and perceived risk was found to have no significant influence on intention to accept Islamic banking at 0.05 level. This research suggests that Islamic banks need to develop effective marketing strategy emphasizing on sharia instrument like Islamic assurance and beliefs along with perceived risk to satisfy the value of potential customers. As an implication, focusing on risk management while providing quality information to the customers towards Islamic banking products will lead to increase customer’s intention. IJEFI 2018 Article PeerReviewed application/pdf en cc_by http://umpir.ump.edu.my/id/eprint/21139/1/The%20Acceptance%20of%20Islamic%20Banking%20Products%20in%20Libya-fim-2018.pdf Albashir, Walid Ali and Yuserrie, Zainuddin and Panigrahi, Shrikant (2018) The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach. International Journal of Economics and Financial Issues, 8 (3). pp. 105-111. ISSN 2146-4138 http://www.econjournals.com/index.php/ijefi/article/view/6193
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HG Finance
spellingShingle	HG Finance Albashir, Walid Ali Yuserrie, Zainuddin Panigrahi, Shrikant The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach
description	The purpose of this paper is to identify key factors affecting acceptance level of Islamic banking customers in Libya. Despite of growth of Islamic banking all over the world, it is still underdeveloped financial sector in Libya. Libyan customers are unaware of Islamic banking and are unable to make decision on the acceptance of Islamic banking. We suggest a modified theory of planned behaviour model including perceived risk as an important ingredient to customer decision making process. The model is tested against a sample of 293 banking customers using self-administered survey questionnaire. The quantitative results revealed that subjective norm and perceived behavioural control are more significant to increase intention to use Islamic banking. Customer attitude and perceived risk was found to have no significant influence on intention to accept Islamic banking at 0.05 level. This research suggests that Islamic banks need to develop effective marketing strategy emphasizing on sharia instrument like Islamic assurance and beliefs along with perceived risk to satisfy the value of potential customers. As an implication, focusing on risk management while providing quality information to the customers towards Islamic banking products will lead to increase customer’s intention.
format	Article
author	Albashir, Walid Ali Yuserrie, Zainuddin Panigrahi, Shrikant
author_facet	Albashir, Walid Ali Yuserrie, Zainuddin Panigrahi, Shrikant
author_sort	Albashir, Walid Ali
title	The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach
title_short	The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach
title_full	The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach
title_fullStr	The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach
title_full_unstemmed	The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach
title_sort	acceptance of islamic banking products in libya: a theory of planned behavior approach
publisher	IJEFI
publishDate	2018
url	http://umpir.ump.edu.my/id/eprint/21139/ http://umpir.ump.edu.my/id/eprint/21139/ http://umpir.ump.edu.my/id/eprint/21139/1/The%20Acceptance%20of%20Islamic%20Banking%20Products%20in%20Libya-fim-2018.pdf
first_indexed	2023-09-18T22:30:54Z
last_indexed	2023-09-18T22:30:54Z
_version_	1777416278845161472

The Acceptance of Islamic Banking Products in Libya: A Theory of Planned Behavior Approach

Similar Items