Review of Important Brand Loyalty Influencing Factors: State of Art

Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstated especially in recent decades as market competitions become globally fierce. Hence, to correctly underderstand the behavior of their customers or rather the antecedents of brand loyalty could be ben...

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Main Authors:	Shaban, Omar Kassim A., Liu, Yao, Mohd Ridzuan, Nordin, Alkhateeb, Abdullah N. A.
Format:	Article
Language:	English
Published:	Medwell Journals 2017
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/20531/ http://umpir.ump.edu.my/id/eprint/20531/ http://umpir.ump.edu.my/id/eprint/20531/1/fim-2017-shaban-Review%20of%20Important%20Brand%20Loyalty%20Influencing.pdf

id	ump-20531
recordtype	eprints
spelling	ump-205312018-02-14T08:16:07Z http://umpir.ump.edu.my/id/eprint/20531/ Review of Important Brand Loyalty Influencing Factors: State of Art Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin Alkhateeb, Abdullah N. A. HD Industries. Land use. Labor Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstated especially in recent decades as market competitions become globally fierce. Hence, to correctly underderstand the behavior of their customers or rather the antecedents of brand loyalty could be beneficial to marketers or entrepreneurs to secure their market positions. Thus, an increasing nwnber of scholars have devoted to exploring the influencing factors of brand loyalty from various theoretical and industrial backgrormds. This study reviews the related academic studies on brand loyalty and particularly analyzes the influencing factors of Brand loyalty. It starts with introducing the evolution of brand loyalty research then defines brand and brand loyalty. Fwi:her, after revisiting the grollllded theories of brand loyalty research such as the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) a summary of the most frequently researched influencing factors is presented. It is hoped that the study could shed some light in facilitating researchers to further develop conceptual framework and conduct empirical research and also guiding practitioners in rationalizing market strategy. Medwell Journals 2017 Article PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/20531/1/fim-2017-shaban-Review%20of%20Important%20Brand%20Loyalty%20Influencing.pdf Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin and Alkhateeb, Abdullah N. A. (2017) Review of Important Brand Loyalty Influencing Factors: State of Art. International Business Management, 11 (5). pp. 1034-1040. ISSN 1993-5250 http://docsdrive.com/pdfs/medwelljournals/ibm/2017/1034-1040.pdf
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor
spellingShingle	HD Industries. Land use. Labor Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin Alkhateeb, Abdullah N. A. Review of Important Brand Loyalty Influencing Factors: State of Art
description	Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstated especially in recent decades as market competitions become globally fierce. Hence, to correctly underderstand the behavior of their customers or rather the antecedents of brand loyalty could be beneficial to marketers or entrepreneurs to secure their market positions. Thus, an increasing nwnber of scholars have devoted to exploring the influencing factors of brand loyalty from various theoretical and industrial backgrormds. This study reviews the related academic studies on brand loyalty and particularly analyzes the influencing factors of Brand loyalty. It starts with introducing the evolution of brand loyalty research then defines brand and brand loyalty. Fwi:her, after revisiting the grollllded theories of brand loyalty research such as the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) a summary of the most frequently researched influencing factors is presented. It is hoped that the study could shed some light in facilitating researchers to further develop conceptual framework and conduct empirical research and also guiding practitioners in rationalizing market strategy.
format	Article
author	Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin Alkhateeb, Abdullah N. A.
author_facet	Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin Alkhateeb, Abdullah N. A.
author_sort	Shaban, Omar Kassim A.
title	Review of Important Brand Loyalty Influencing Factors: State of Art
title_short	Review of Important Brand Loyalty Influencing Factors: State of Art
title_full	Review of Important Brand Loyalty Influencing Factors: State of Art
title_fullStr	Review of Important Brand Loyalty Influencing Factors: State of Art
title_full_unstemmed	Review of Important Brand Loyalty Influencing Factors: State of Art
title_sort	review of important brand loyalty influencing factors: state of art
publisher	Medwell Journals
publishDate	2017
url	http://umpir.ump.edu.my/id/eprint/20531/ http://umpir.ump.edu.my/id/eprint/20531/ http://umpir.ump.edu.my/id/eprint/20531/1/fim-2017-shaban-Review%20of%20Important%20Brand%20Loyalty%20Influencing.pdf
first_indexed	2023-09-18T22:29:40Z
last_indexed	2023-09-18T22:29:40Z
_version_	1777416200617197568

Review of Important Brand Loyalty Influencing Factors: State of Art

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