The Contact And Cohesion Theory: A Conceptual Framework Based On The Eastern Context Of Communication
Communication is among the main elements and requirements of modern life for all human beings. Communication competence and communication theories help and guide individuals to conduct proper communication and assess the process of interactions among different people. S...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2017
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| Online Access: | http://umpir.ump.edu.my/id/eprint/18928/ http://umpir.ump.edu.my/id/eprint/18928/ http://umpir.ump.edu.my/id/eprint/18928/1/pbmsk-2017-sarwari-The%20Contact%20And%20Cohesion%20Theory.pdf |
| Summary: | Communication is among the main elements and requirements of modern life for all human beings. Communication competence and communication theories help and guide individuals to conduct proper communication and assess the process of interactions among different people. So far, almost all communication theories are developed based on the Western social, cultural and communicative norms, which may not cover works on communications among people in
the Eastern parts of the world. This study reviewed and assessed 100 available works on interpersonal communication and intercultural
communication from different perspectives. This study also assessed the results of four different original studies on interpersonal communication and intercultural among universities from different social and cultural backgrounds. Through the review of previous works which were available in the literature that mostly belonged the Western
parts of the worl
d
,
and thorough the evaluation of the results from the original studies
which were conducted in an Asian country, some differences were found based on the
main elements and steps of communication
. Through the comparison of the results from
the reviewed wo
rks and from the original studies, this study suggests a new theoretical
framework of direct communication among individuals from different backgrounds under
the Eastern context of communication. This study suggest the contact initiation,
negotiation, cogn
ition, and cohesion as four of the main steps for conducting successful
interactions among people from different backgrounds based on the Eastern
communication norms
and social perspectives
. |
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