The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia
Purpose - Given the rising number of brands available in the country, there may be a corresponding rise in customer loyalty towards their preferred brand. There are many reasons why customers remain loyal to their favorite brand. One reason is brand equity. The purpose of this research is to examine...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/17705/ http://umpir.ump.edu.my/id/eprint/17705/1/fim-2010-rozi-effects%20of%20brand%20equity%20towards.pdf |