The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications

The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications

hi the 21st century, the awareness of applying recent advanced intelligent technologies to promote a firm 's brand image ir the key to the success of expanding its business. Sttch implication demands efforts in strategic planning and massive investment from the. top management team, However, m...

Full description

Bibliographic Details
Main Authors: Ho, Cheong Lee, Noraziah, Ahmad, Herawan, Tutut
Format: Book Section
Language:English
English
Published: Information Science Reference 2017
Subjects:
QA76 Computer software
Online Access:http://umpir.ump.edu.my/id/eprint/17565/
http://umpir.ump.edu.my/id/eprint/17565/
http://umpir.ump.edu.my/id/eprint/17565/1/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
http://umpir.ump.edu.my/id/eprint/17565/7/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
id ump-17565
recordtype eprints
spelling ump-175652018-02-02T01:02:19Z http://umpir.ump.edu.my/id/eprint/17565/ The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications Ho, Cheong Lee Noraziah, Ahmad Herawan, Tutut QA76 Computer software hi the 21st century, the awareness of applying recent advanced intelligent technologies to promote a firm 's brand image ir the key to the success of expanding its business. Sttch implication demands efforts in strategic planning and massive investment from the. top management team, However, most researches on branding Strategies are narrowed to advertisement or classical marketing. Insufficient research on the backbone of making key successful branding strategies to effectively apply the intelligent terhnologies hinders the development of branding strategies. This chapter identifies three aspects: innovation in design technology, decision making on product quality, and coltutioraitve communications to be the critical elements of the backbone. The methodology utilizes the power of the advanced computational technologies to generate innovative designs in a collnharative communication frame-nark. Decision making on the quality of designs is monitored with EG-Kano reference models. Four case Studies demonstrate that the backbone has potentials leading to ever-greater economic benefits. Information Science Reference 2017 Book Section PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/17565/1/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/17565/7/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf Ho, Cheong Lee and Noraziah, Ahmad and Herawan, Tutut (2017) The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications. In: Artificial Intelligence: Concepts, Methodologies, Tools, and Applications. Information Science Reference, pp. 717-758. ISBN 9781522517597 https://books.google.com.my/books?id=l7_FDQAAQBAJ&pg=PA717&dq=The+Backbone+of+Key+Successful+Branding+Strategies+in+the+21st+Century:+Innovation+in+Design+Technology,+Decision+Making+on+Product+Quality,+and+Collaborative+Communications&hl=en&sa=X&ved=0ahU
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
English
topic QA76 Computer software
spellingShingle QA76 Computer software
Ho, Cheong Lee
Noraziah, Ahmad
Herawan, Tutut
The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications
description hi the 21st century, the awareness of applying recent advanced intelligent technologies to promote a firm 's brand image ir the key to the success of expanding its business. Sttch implication demands efforts in strategic planning and massive investment from the. top management team, However, most researches on branding Strategies are narrowed to advertisement or classical marketing. Insufficient research on the backbone of making key successful branding strategies to effectively apply the intelligent terhnologies hinders the development of branding strategies. This chapter identifies three aspects: innovation in design technology, decision making on product quality, and coltutioraitve communications to be the critical elements of the backbone. The methodology utilizes the power of the advanced computational technologies to generate innovative designs in a collnharative communication frame-nark. Decision making on the quality of designs is monitored with EG-Kano reference models. Four case Studies demonstrate that the backbone has potentials leading to ever-greater economic benefits.
format Book Section
author Ho, Cheong Lee
Noraziah, Ahmad
Herawan, Tutut
author_facet Ho, Cheong Lee
Noraziah, Ahmad
Herawan, Tutut
author_sort Ho, Cheong Lee
title The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications
title_short The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications
title_full The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications
title_fullStr The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications
title_full_unstemmed The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications
title_sort backbone of key successful branding strategies in the 21st century: innovation in design technology, decision making on product quality, and collaborative communications
publisher Information Science Reference
publishDate 2017
url http://umpir.ump.edu.my/id/eprint/17565/
http://umpir.ump.edu.my/id/eprint/17565/
http://umpir.ump.edu.my/id/eprint/17565/1/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
http://umpir.ump.edu.my/id/eprint/17565/7/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
first_indexed 2023-09-18T22:24:20Z
last_indexed 2023-09-18T22:24:20Z
_version_ 1777415865727188992

Similar Items