Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops

In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....

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Main Authors:	Shaizatulaqma, Kamalul Ariffin, Khairul Anuar, Mohammad Shah, Ishak, Ismail
Format:	Article
Language:	English English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/16184/ http://umpir.ump.edu.my/id/eprint/16184/ http://umpir.ump.edu.my/id/eprint/16184/1/Muslim%20Consumers%E2%80%99%20Attitudes%20toward%20the%20Advertisement%20of%20Non-certified.pdf http://umpir.ump.edu.my/id/eprint/16184/7/fim-2016-muslim1.pdf

id	ump-16184
recordtype	eprints
spelling	ump-161842018-02-01T06:48:38Z http://umpir.ump.edu.my/id/eprint/16184/ Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops Shaizatulaqma, Kamalul Ariffin Khairul Anuar, Mohammad Shah Ishak, Ismail HD28 Management. Industrial Management In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising. Advertisements that portray value positions consistent with the intended consumers are likely to be more influential than advertisements that portray inconsistent values. This study intends to examine the relationship of consumers’ attitude functions (utilitarian, value-expressive, ego-defensive, knowledge), attitude towards advertising and purchase intention toward non-certified coffee shops amongst Muslim Postgraduate students in Malaysia. This study applied the Functional Theory of Attitudes to support this framework. Data were collected through self-administered surveys and a total of 242 usable responses were accepted for the purpose of this study. The results of this study show that the value expressive and utilitarian propositions significantly influence consumers’ attitudes toward the advertisement of non-certified coffee shops, whereas attitude towards advertising has a significant impact on purchase intention. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/16184/1/Muslim%20Consumers%E2%80%99%20Attitudes%20toward%20the%20Advertisement%20of%20Non-certified.pdf application/pdf en http://umpir.ump.edu.my/id/eprint/16184/7/fim-2016-muslim1.pdf Shaizatulaqma, Kamalul Ariffin and Khairul Anuar, Mohammad Shah and Ishak, Ismail (2016) Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops. Jurnal Pengurusan, 48. pp. 1-20. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/article/view/12482
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Shaizatulaqma, Kamalul Ariffin Khairul Anuar, Mohammad Shah Ishak, Ismail Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
description	In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising. Advertisements that portray value positions consistent with the intended consumers are likely to be more influential than advertisements that portray inconsistent values. This study intends to examine the relationship of consumers’ attitude functions (utilitarian, value-expressive, ego-defensive, knowledge), attitude towards advertising and purchase intention toward non-certified coffee shops amongst Muslim Postgraduate students in Malaysia. This study applied the Functional Theory of Attitudes to support this framework. Data were collected through self-administered surveys and a total of 242 usable responses were accepted for the purpose of this study. The results of this study show that the value expressive and utilitarian propositions significantly influence consumers’ attitudes toward the advertisement of non-certified coffee shops, whereas attitude towards advertising has a significant impact on purchase intention.
format	Article
author	Shaizatulaqma, Kamalul Ariffin Khairul Anuar, Mohammad Shah Ishak, Ismail
author_facet	Shaizatulaqma, Kamalul Ariffin Khairul Anuar, Mohammad Shah Ishak, Ismail
author_sort	Shaizatulaqma, Kamalul Ariffin
title	Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
title_short	Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
title_full	Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
title_fullStr	Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
title_full_unstemmed	Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
title_sort	muslim consumers’ attitudes toward the advertisement of non-certified coffee shops
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://umpir.ump.edu.my/id/eprint/16184/ http://umpir.ump.edu.my/id/eprint/16184/ http://umpir.ump.edu.my/id/eprint/16184/1/Muslim%20Consumers%E2%80%99%20Attitudes%20toward%20the%20Advertisement%20of%20Non-certified.pdf http://umpir.ump.edu.my/id/eprint/16184/7/fim-2016-muslim1.pdf
first_indexed	2023-09-18T22:21:37Z
last_indexed	2023-09-18T22:21:37Z
_version_	1777415695117582336

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops

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