Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper

Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper

The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also ex...

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Bibliographic Details
Main Authors: Raihatul Jannah, Ahmad, Puteri Fadzline, Tamyez
Format: Article
Language:English
Published: Penerbit Universiti Malaysia Pahang 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://umpir.ump.edu.my/id/eprint/13857/
http://umpir.ump.edu.my/id/eprint/13857/
http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf
id ump-13857
recordtype eprints
spelling ump-138572018-03-27T02:48:18Z http://umpir.ump.edu.my/id/eprint/13857/ Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper Raihatul Jannah, Ahmad Puteri Fadzline, Tamyez HD28 Management. Industrial Management The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also explores its factors that contribute to the participation in fan pages of social network as well as a thorough understanding of why an attraction of fan pages among customers exists and whether customer integration and engagement effects on their brand loyalty. This will further determine whether companies do benefit from their brands’ Facebook fans. This paper provides a conceptual framework for considering predictors of participation in fan pages of social network. It indicates factors that contribute to the consequence as well as practical insights for managers. Penerbit Universiti Malaysia Pahang 2015 Article PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf Raihatul Jannah, Ahmad and Puteri Fadzline, Tamyez (2015) Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper. International Journal of Industrial Management (IJIM), 1. pp. 1-11. ISSN 2289-9286 (Print); 0127-564x (Online) http://ijim.ump.edu.my/images/pdf/8.pdf
repository_type Digital Repository
institution_category Local University
institution Universiti Malaysia Pahang
building UMP Institutional Repository
collection Online Access
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Raihatul Jannah, Ahmad
Puteri Fadzline, Tamyez
Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
description The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also explores its factors that contribute to the participation in fan pages of social network as well as a thorough understanding of why an attraction of fan pages among customers exists and whether customer integration and engagement effects on their brand loyalty. This will further determine whether companies do benefit from their brands’ Facebook fans. This paper provides a conceptual framework for considering predictors of participation in fan pages of social network. It indicates factors that contribute to the consequence as well as practical insights for managers.
format Article
author Raihatul Jannah, Ahmad
Puteri Fadzline, Tamyez
author_facet Raihatul Jannah, Ahmad
Puteri Fadzline, Tamyez
author_sort Raihatul Jannah, Ahmad
title Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
title_short Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
title_full Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
title_fullStr Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
title_full_unstemmed Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper
title_sort fan pages on the customer-brand relationship and its motivation to participate: a conceptual paper
publisher Penerbit Universiti Malaysia Pahang
publishDate 2015
url http://umpir.ump.edu.my/id/eprint/13857/
http://umpir.ump.edu.my/id/eprint/13857/
http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf
first_indexed 2023-09-18T22:16:56Z
last_indexed 2023-09-18T22:16:56Z
_version_ 1777415399984332800

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