Unleashing the competitive advantage of Malaysian private housing developers through product analysis

Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of...

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Main Authors:	Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/9611/ http://journalarticle.ukm.my/9611/ http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf

id	ukm-9611
recordtype	eprints
spelling	ukm-96112016-12-14T06:50:27Z http://journalarticle.ukm.my/9611/ Unleashing the competitive advantage of Malaysian private housing developers through product analysis Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim, Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of development rather than managerial aspects. This paper examines the contribution of product characteristics to the competitive advantage of Malaysian private housing developers. Using semi-structured snowball interviews, this qualitative study aims to elucidate upon the success factors of private housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successful project management coupled with a product selling price that reflects the location, quality and innovativeness of the product, count toward the developer’s reputation and branding. This paper expands the academic housing development literature by providing specific and indepth information on housing developer products in Malaysia. Penerbit Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf Mastura Jaafar, and Azlan Raofuddin Hj Nuruddin, and Syed Putra Syed Abu Bakar, and Faraziera Mohd Raslim, (2015) Unleashing the competitive advantage of Malaysian private housing developers through product analysis. Jurnal Pengurusan, 45 . pp. 1-17. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/749
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of development rather than managerial aspects. This paper examines the contribution of product characteristics to the competitive advantage of Malaysian private housing developers. Using semi-structured snowball interviews, this qualitative study aims to elucidate upon the success factors of private housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successful project management coupled with a product selling price that reflects the location, quality and innovativeness of the product, count toward the developer’s reputation and branding. This paper expands the academic housing development literature by providing specific and indepth information on housing developer products in Malaysia.
format	Article
author	Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim,
spellingShingle	Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim, Unleashing the competitive advantage of Malaysian private housing developers through product analysis
author_facet	Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim,
author_sort	Mastura Jaafar,
title	Unleashing the competitive advantage of Malaysian private housing developers through product analysis
title_short	Unleashing the competitive advantage of Malaysian private housing developers through product analysis
title_full	Unleashing the competitive advantage of Malaysian private housing developers through product analysis
title_fullStr	Unleashing the competitive advantage of Malaysian private housing developers through product analysis
title_full_unstemmed	Unleashing the competitive advantage of Malaysian private housing developers through product analysis
title_sort	unleashing the competitive advantage of malaysian private housing developers through product analysis
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2015
url	http://journalarticle.ukm.my/9611/ http://journalarticle.ukm.my/9611/ http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf
first_indexed	2023-09-18T19:55:21Z
last_indexed	2023-09-18T19:55:21Z
_version_	1777406492619571200

Unleashing the competitive advantage of Malaysian private housing developers through product analysis

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