The effect of entrepreneurial orientation dimensions on takaful agency’s business performance in Malaysia
This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/9610/ http://journalarticle.ukm.my/9610/ http://journalarticle.ukm.my/9610/1/12182-33195-1-SM_%281%29.pdf |
| Summary: | This study aimed to examine the relationship among the five dimensions of entrepreneurial
orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and
proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires
were collected via purposive sampling from Takaful agency’s managers from three main Takaful
operators namely Etiqa, Takaful Malaysia and Takaful Ikhlas. A structural equation model that
assessed the relationship between the proposed variables was tested using PLS 2.0. The findings
revealed that of the five dimensions of entrepreneurial orientation, proactiveness and autonomy
were found to have significant influence on business performance |
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