Perception of homestay operators towards homestay development in Malaysia
This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respon...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
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| Online Access: | http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf |
| Summary: | This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement
in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This
study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators
participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software
with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed.
Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by
the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall
impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to
further improve the demand for homestay, there is a need for a strong co-operation between the operators, government
and marketing agencies in sustaining Malaysia’s homestay industry development. |
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