The acceptance, usage and impact of social media among university students

The emergence of new media, especially in the field of information and communication technology (ICT) will always cause a reaction to the users. These reactions can be the adoption of the new media, or even the rejection. The developing of ICT has become more profitable in human daily lives (Sensuse...

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Main Authors:	Ika Destiana, Ali Salman
Format:	Article
Language:	English
Published:	Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/1/058-065_Social_Media_Impact-Ika.pdf

id	ukm-9349
recordtype	eprints
spelling	ukm-93492016-12-14T06:49:39Z http://journalarticle.ukm.my/9349/ The acceptance, usage and impact of social media among university students Ika Destiana, Ali Salman, The emergence of new media, especially in the field of information and communication technology (ICT) will always cause a reaction to the users. These reactions can be the adoption of the new media, or even the rejection. The developing of ICT has become more profitable in human daily lives (Sensuse and Prayoga 2010) and social media is one growing phenomenon of communication on the internet in today’s world. Therefore, this paper discusses the factors that influenced the adoption and use of social media among students and how their experience of using social media is impacting on their involvement in social and political participation. Base on the Technology Acceptance Model (TAM) by Davis (1989) which consists of two main factors viz. perceived ease of use and perceived usefullness, this article, in extending the model also adds other factors that have not been described in the TAM such as social influences. Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9349/1/058-065_Social_Media_Impact-Ika.pdf Ika Destiana, and Ali Salman, (2015) The acceptance, usage and impact of social media among university students. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, Specia (1). pp. 58-65. ISSN 1823-884x http://www.ukm.my/e-bangi/index.php?option=com_jresearch&view=publicationslist&Itemid=45&lang=en
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The emergence of new media, especially in the field of information and communication technology (ICT) will always cause a reaction to the users. These reactions can be the adoption of the new media, or even the rejection. The developing of ICT has become more profitable in human daily lives (Sensuse and Prayoga 2010) and social media is one growing phenomenon of communication on the internet in today’s world. Therefore, this paper discusses the factors that influenced the adoption and use of social media among students and how their experience of using social media is impacting on their involvement in social and political participation. Base on the Technology Acceptance Model (TAM) by Davis (1989) which consists of two main factors viz. perceived ease of use and perceived usefullness, this article, in extending the model also adds other factors that have not been described in the TAM such as social influences.
format	Article
author	Ika Destiana, Ali Salman,
spellingShingle	Ika Destiana, Ali Salman, The acceptance, usage and impact of social media among university students
author_facet	Ika Destiana, Ali Salman,
author_sort	Ika Destiana,
title	The acceptance, usage and impact of social media among university students
title_short	The acceptance, usage and impact of social media among university students
title_full	The acceptance, usage and impact of social media among university students
title_fullStr	The acceptance, usage and impact of social media among university students
title_full_unstemmed	The acceptance, usage and impact of social media among university students
title_sort	acceptance, usage and impact of social media among university students
publisher	Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia
publishDate	2015
url	http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/1/058-065_Social_Media_Impact-Ika.pdf
first_indexed	2023-09-18T19:54:37Z
last_indexed	2023-09-18T19:54:37Z
_version_	1777406446571356160

The acceptance, usage and impact of social media among university students

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