The influence of 4P marketing on housewives’ spending patterns in Malaysia

The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements rel...

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Main Authors:	Norimah Rambeli @ Ramli, Dayang Affizzah Awang Marikan, Noor Al Huda Abdul Karim, Emilda Hashim, Asmawi Hashim
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2015
Online Access:	http://journalarticle.ukm.my/9174/ http://journalarticle.ukm.my/9174/ http://journalarticle.ukm.my/9174/1/11x.geografia-jul15-norimah-edam.pdf

id	ukm-9174
recordtype	eprints
spelling	ukm-91742016-12-14T06:49:12Z http://journalarticle.ukm.my/9174/ The influence of 4P marketing on housewives’ spending patterns in Malaysia Norimah Rambeli @ Ramli, Dayang Affizzah Awang Marikan, Noor Al Huda Abdul Karim, Emilda Hashim, Asmawi Hashim, The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements related to the attitude and the buying decision of housewives were designed. The findings showed that the price factor played an important part in influencing housewives’ spending attitude compared to the factors. By contrast, the location factor (place) was the least important factor in determining the housewives’ spending decision. The study also proved that housewives in Malaysia spent their money according to the household needs. Such attitudinal and decision-making pattern of the housewives means that the government’s regulation of consumer prices should work towards controlling inflation in Malaysia. Faculty of Social Sciences and Humanities, UKM,Bangi 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9174/1/11x.geografia-jul15-norimah-edam.pdf Norimah Rambeli @ Ramli, and Dayang Affizzah Awang Marikan, and Noor Al Huda Abdul Karim, and Emilda Hashim, and Asmawi Hashim, (2015) The influence of 4P marketing on housewives’ spending patterns in Malaysia. Geografia : Malaysian Journal of Society and Space, 11 (7). pp. 116-124. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=7&ver=loc
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements related to the attitude and the buying decision of housewives were designed. The findings showed that the price factor played an important part in influencing housewives’ spending attitude compared to the factors. By contrast, the location factor (place) was the least important factor in determining the housewives’ spending decision. The study also proved that housewives in Malaysia spent their money according to the household needs. Such attitudinal and decision-making pattern of the housewives means that the government’s regulation of consumer prices should work towards controlling inflation in Malaysia.
format	Article
author	Norimah Rambeli @ Ramli, Dayang Affizzah Awang Marikan, Noor Al Huda Abdul Karim, Emilda Hashim, Asmawi Hashim,
spellingShingle	Norimah Rambeli @ Ramli, Dayang Affizzah Awang Marikan, Noor Al Huda Abdul Karim, Emilda Hashim, Asmawi Hashim, The influence of 4P marketing on housewives’ spending patterns in Malaysia
author_facet	Norimah Rambeli @ Ramli, Dayang Affizzah Awang Marikan, Noor Al Huda Abdul Karim, Emilda Hashim, Asmawi Hashim,
author_sort	Norimah Rambeli @ Ramli,
title	The influence of 4P marketing on housewives’ spending patterns in Malaysia
title_short	The influence of 4P marketing on housewives’ spending patterns in Malaysia
title_full	The influence of 4P marketing on housewives’ spending patterns in Malaysia
title_fullStr	The influence of 4P marketing on housewives’ spending patterns in Malaysia
title_full_unstemmed	The influence of 4P marketing on housewives’ spending patterns in Malaysia
title_sort	influence of 4p marketing on housewives’ spending patterns in malaysia
publisher	Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate	2015
url	http://journalarticle.ukm.my/9174/ http://journalarticle.ukm.my/9174/ http://journalarticle.ukm.my/9174/1/11x.geografia-jul15-norimah-edam.pdf
first_indexed	2023-09-18T19:54:12Z
last_indexed	2023-09-18T19:54:12Z
_version_	1777406419882999808

The influence of 4P marketing on housewives’ spending patterns in Malaysia

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