Determinants of online group buying behaviour: the moderating role of informational social influence

This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed usin...

Full description

Bibliographic Details
Main Authors:	Tracie Chin, Sook Harn, Geoffrey Harvey Tanakinjal, Stephen Liason Sondoh Jr., Hamid Rizal
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2014
Online Access:	http://journalarticle.ukm.my/8376/ http://journalarticle.ukm.my/8376/ http://journalarticle.ukm.my/8376/1/7773-20210-1-SM.pdf

id	ukm-8376
recordtype	eprints
spelling	ukm-83762016-12-14T06:47:04Z http://journalarticle.ukm.my/8376/ Determinants of online group buying behaviour: the moderating role of informational social influence Tracie Chin, Sook Harn Geoffrey Harvey Tanakinjal, Stephen Liason Sondoh Jr., Hamid Rizal, This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8376/1/7773-20210-1-SM.pdf Tracie Chin, Sook Harn and Geoffrey Harvey Tanakinjal, and Stephen Liason Sondoh Jr., and Hamid Rizal, (2014) Determinants of online group buying behaviour: the moderating role of informational social influence. Jurnal Pengurusan, 41 . pp. 133-143. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the strength of relationships between these variables. The results suggest perceived ease of use has no significant influence on online group purchase intention; however, perceived usefulness and perceived enjoyment completely mediate the relationship between perceived ease of use and purchase intention. Interestingly, the study indicates informational social influence has no moderating effect on determinants of purchase intention towards online group buying. The results of this study offer marketers with better insights that would help them develop effective strategies to attract online group buying users and increase sales profit.
format	Article
author	Tracie Chin, Sook Harn Geoffrey Harvey Tanakinjal, Stephen Liason Sondoh Jr., Hamid Rizal,
spellingShingle	Tracie Chin, Sook Harn Geoffrey Harvey Tanakinjal, Stephen Liason Sondoh Jr., Hamid Rizal, Determinants of online group buying behaviour: the moderating role of informational social influence
author_facet	Tracie Chin, Sook Harn Geoffrey Harvey Tanakinjal, Stephen Liason Sondoh Jr., Hamid Rizal,
author_sort	Tracie Chin, Sook Harn
title	Determinants of online group buying behaviour: the moderating role of informational social influence
title_short	Determinants of online group buying behaviour: the moderating role of informational social influence
title_full	Determinants of online group buying behaviour: the moderating role of informational social influence
title_fullStr	Determinants of online group buying behaviour: the moderating role of informational social influence
title_full_unstemmed	Determinants of online group buying behaviour: the moderating role of informational social influence
title_sort	determinants of online group buying behaviour: the moderating role of informational social influence
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2014
url	http://journalarticle.ukm.my/8376/ http://journalarticle.ukm.my/8376/ http://journalarticle.ukm.my/8376/1/7773-20210-1-SM.pdf
first_indexed	2023-09-18T19:52:14Z
last_indexed	2023-09-18T19:52:14Z
_version_	1777406296709922816

Determinants of online group buying behaviour: the moderating role of informational social influence

Similar Items