Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia

A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characterist...

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Main Authors:	Thirunaukarasu Subramaniam, Evelyn S. Devadason, Sivachandralingam Sundararaja
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:	http://journalarticle.ukm.my/8086/ http://journalarticle.ukm.my/8086/ http://journalarticle.ukm.my/8086/1/5568-13405-1-SM.pdf

id	ukm-8086
recordtype	eprints
spelling	ukm-80862016-12-14T06:46:10Z http://journalarticle.ukm.my/8086/ Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia Thirunaukarasu Subramaniam, Evelyn S. Devadason, Sivachandralingam Sundararaja, A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characteristics of the visitors; their spending patterns; and analyze the motivating factors for cross-border shopping. The present study makes three principal findings. First, most of the Bruneian cross-border shoppers are found to be day trippers from the lower income group. Second, the analyses reveal that the purchasing behavior of day trippers differs from that of short-term visitors. The former tends to spend more on food and beverages, whilst the latter are attracted to services in Limbang, such as entertainment outlets. Third, the three major motivating factors from the nine underlying dimensional influences of Brunei-Limbang cross-border shopping are the favourable exchange rate; the various/reliable services available; and the retail atmosphere, which are compensated for by the safe and easy access to Limbang and the low transport costs associated with the travel. Penerbit Universiti Kebangsaan Malaysia 2013 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8086/1/5568-13405-1-SM.pdf Thirunaukarasu Subramaniam, and Evelyn S. Devadason, and Sivachandralingam Sundararaja, (2013) Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia. Jurnal Ekonomi Malaysia, 47 (1). pp. 21-30. ISSN 0127-1962 http://ejournal.ukm.my/jem/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characteristics of the visitors; their spending patterns; and analyze the motivating factors for cross-border shopping. The present study makes three principal findings. First, most of the Bruneian cross-border shoppers are found to be day trippers from the lower income group. Second, the analyses reveal that the purchasing behavior of day trippers differs from that of short-term visitors. The former tends to spend more on food and beverages, whilst the latter are attracted to services in Limbang, such as entertainment outlets. Third, the three major motivating factors from the nine underlying dimensional influences of Brunei-Limbang cross-border shopping are the favourable exchange rate; the various/reliable services available; and the retail atmosphere, which are compensated for by the safe and easy access to Limbang and the low transport costs associated with the travel.
format	Article
author	Thirunaukarasu Subramaniam, Evelyn S. Devadason, Sivachandralingam Sundararaja,
spellingShingle	Thirunaukarasu Subramaniam, Evelyn S. Devadason, Sivachandralingam Sundararaja, Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
author_facet	Thirunaukarasu Subramaniam, Evelyn S. Devadason, Sivachandralingam Sundararaja,
author_sort	Thirunaukarasu Subramaniam,
title	Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
title_short	Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
title_full	Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
title_fullStr	Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
title_full_unstemmed	Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia
title_sort	cross-border shopping: examining motivations from the perspective of bruneian visitors in limbang, malaysia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2013
url	http://journalarticle.ukm.my/8086/ http://journalarticle.ukm.my/8086/ http://journalarticle.ukm.my/8086/1/5568-13405-1-SM.pdf
first_indexed	2023-09-18T19:51:29Z
last_indexed	2023-09-18T19:51:29Z
_version_	1777406248957771776

Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia

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