Web site implementation and usability among selected Malaysian financial firms

Successful implementation of outwardly targeted corporate business web sites depends on their acceptance by customers. Prior research determined that such acceptance is influenced by a number of variables, including the presence of certain content and design features. However, it was not known wheth...

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Main Authors:	Khairul Akmaliah Adham, Maisarah Ahmad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2003
Online Access:	http://journalarticle.ukm.my/8059/ http://journalarticle.ukm.my/8059/ http://journalarticle.ukm.my/8059/1/1315-2538-1-SM.pdf

id	ukm-8059
recordtype	eprints
spelling	ukm-80592016-12-14T06:46:05Z http://journalarticle.ukm.my/8059/ Web site implementation and usability among selected Malaysian financial firms Khairul Akmaliah Adham, Maisarah Ahmad, Successful implementation of outwardly targeted corporate business web sites depends on their acceptance by customers. Prior research determined that such acceptance is influenced by a number of variables, including the presence of certain content and design features. However, it was not known whether Malaysian firms in the financial sector incorporated these features into their web sites. This study selected a sample of 65 companies classified under the financial sector in the Kuala Lumpur Stock Exchange (KLSE) main board listings. First, the researchers ascertained whether these firms did indeed have outwardly targeted corporate web sites that were operable. Second, the operable web sites were evaluated according to the Usability Assessment Guide, which was developed based on recognized, research- based standards. Results showed that 35 out of 65 of the firms (54%) had operable web sites, higher than that recorded in the UK, but lower than that found in the US, in similar studies. Rating of the firms' web sites revealed that the overall top scorer was MIDF (78%), followed by Bank Islam and RHB Bank, tied at 75%. Frequency counts of each usability variable revealed, among other things, that 100% of the firms had incorporated eight of the 28 Design variables and two of the 25 Content variables in their web sites. The Usability Assessment Guide can be used by firms in examining the usability of their own web sites, as well as the web sites of their competitors. Web sites that show high usability ratings can serve as benchmarks for others, and those with low ratings can be improved by upgrading them to the usability standards developed. Penerbit Universiti Kebangsaan Malaysia 2003 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8059/1/1315-2538-1-SM.pdf Khairul Akmaliah Adham, and Maisarah Ahmad, (2003) Web site implementation and usability among selected Malaysian financial firms. Jurnal Pengurusan, 22 . pp. 91-117. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/index
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Successful implementation of outwardly targeted corporate business web sites depends on their acceptance by customers. Prior research determined that such acceptance is influenced by a number of variables, including the presence of certain content and design features. However, it was not known whether Malaysian firms in the financial sector incorporated these features into their web sites. This study selected a sample of 65 companies classified under the financial sector in the Kuala Lumpur Stock Exchange (KLSE) main board listings. First, the researchers ascertained whether these firms did indeed have outwardly targeted corporate web sites that were operable. Second, the operable web sites were evaluated according to the Usability Assessment Guide, which was developed based on recognized, research- based standards. Results showed that 35 out of 65 of the firms (54%) had operable web sites, higher than that recorded in the UK, but lower than that found in the US, in similar studies. Rating of the firms' web sites revealed that the overall top scorer was MIDF (78%), followed by Bank Islam and RHB Bank, tied at 75%. Frequency counts of each usability variable revealed, among other things, that 100% of the firms had incorporated eight of the 28 Design variables and two of the 25 Content variables in their web sites. The Usability Assessment Guide can be used by firms in examining the usability of their own web sites, as well as the web sites of their competitors. Web sites that show high usability ratings can serve as benchmarks for others, and those with low ratings can be improved by upgrading them to the usability standards developed.
format	Article
author	Khairul Akmaliah Adham, Maisarah Ahmad,
spellingShingle	Khairul Akmaliah Adham, Maisarah Ahmad, Web site implementation and usability among selected Malaysian financial firms
author_facet	Khairul Akmaliah Adham, Maisarah Ahmad,
author_sort	Khairul Akmaliah Adham,
title	Web site implementation and usability among selected Malaysian financial firms
title_short	Web site implementation and usability among selected Malaysian financial firms
title_full	Web site implementation and usability among selected Malaysian financial firms
title_fullStr	Web site implementation and usability among selected Malaysian financial firms
title_full_unstemmed	Web site implementation and usability among selected Malaysian financial firms
title_sort	web site implementation and usability among selected malaysian financial firms
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2003
url	http://journalarticle.ukm.my/8059/ http://journalarticle.ukm.my/8059/ http://journalarticle.ukm.my/8059/1/1315-2538-1-SM.pdf
first_indexed	2023-09-18T19:51:22Z
last_indexed	2023-09-18T19:51:22Z
_version_	1777406242202845184

Web site implementation and usability among selected Malaysian financial firms

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