Correlates of shopping orientation with retail choice decisions among young consumers

This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gath...

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Main Authors:	Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2003
Online Access:	http://journalarticle.ukm.my/8057/ http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf

id	ukm-8057
recordtype	eprints
spelling	ukm-80572016-12-14T06:46:04Z http://journalarticle.ukm.my/8057/ Correlates of shopping orientation with retail choice decisions among young consumers Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gathered from high school students at a number of schools in Terengganu and Selangor. Employing an area sampling approach, a survey was conducted among the respondents using a structured-type questionnaire. From the results of multiple regression analyses, several significant relationships were found between adolescents' shopping orientation and their choice of retail institutions. Adolescents would choose modern retail outlets when their motivations for consumption are stimulated by the desire for social and hedonistic reasons. On the other hand, when their motivations for consumption are reflected by the desire for getting the best value for their money, they tend to choose traditional retail outlets. Penerbit Universiti Kebangsaan Malaysia 2003 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf Safiek Mokhlis, and Abdul Razak Kamaruddin, and Sulaiman Md Yassin, (2003) Correlates of shopping orientation with retail choice decisions among young consumers. Jurnal Pengurusan, 22 . pp. 47-66. ISSN 0127-2713
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gathered from high school students at a number of schools in Terengganu and Selangor. Employing an area sampling approach, a survey was conducted among the respondents using a structured-type questionnaire. From the results of multiple regression analyses, several significant relationships were found between adolescents' shopping orientation and their choice of retail institutions. Adolescents would choose modern retail outlets when their motivations for consumption are stimulated by the desire for social and hedonistic reasons. On the other hand, when their motivations for consumption are reflected by the desire for getting the best value for their money, they tend to choose traditional retail outlets.
format	Article
author	Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin,
spellingShingle	Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, Correlates of shopping orientation with retail choice decisions among young consumers
author_facet	Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin,
author_sort	Safiek Mokhlis,
title	Correlates of shopping orientation with retail choice decisions among young consumers
title_short	Correlates of shopping orientation with retail choice decisions among young consumers
title_full	Correlates of shopping orientation with retail choice decisions among young consumers
title_fullStr	Correlates of shopping orientation with retail choice decisions among young consumers
title_full_unstemmed	Correlates of shopping orientation with retail choice decisions among young consumers
title_sort	correlates of shopping orientation with retail choice decisions among young consumers
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2003
url	http://journalarticle.ukm.my/8057/ http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf
first_indexed	2023-09-18T19:51:22Z
last_indexed	2023-09-18T19:51:22Z
_version_	1777406241916583936

Correlates of shopping orientation with retail choice decisions among young consumers

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