Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market

By the latter half of the 1980s, a number of Asia Pacific countries had succeeded through export strategies in penetrating the European market.While Japan was a net exporter to Europe throughout the 1980s, countries like Korea, Taiwan, Hong Kong, and to a lesser extent, Malaysia, Thailand and the P...

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Main Author:	P, Micheal
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1996
Online Access:	http://journalarticle.ukm.my/7971/ http://journalarticle.ukm.my/7971/ http://journalarticle.ukm.my/7971/1/807-1540-1-SM.pdf

id	ukm-7971
recordtype	eprints
spelling	ukm-79712016-12-14T06:45:48Z http://journalarticle.ukm.my/7971/ Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market P, Micheal By the latter half of the 1980s, a number of Asia Pacific countries had succeeded through export strategies in penetrating the European market.While Japan was a net exporter to Europe throughout the 1980s, countries like Korea, Taiwan, Hong Kong, and to a lesser extent, Malaysia, Thailand and the Philippines were also net exporters to Europe. As we move through the decade of the 1990s, one of the major uncertainties facing Asia Pacific countries centers on the possibility that, along with the creation of the single market, Europe may erect barriers to trade which could discriminate against non-member countries. Given the potential detrimental impact of a future discriminatory trade policy of the European Union with respect to its outside trading partners, this paper examines the historical relationship and importance of the EU market to selected Asia Pacific countries over the 9-year period 1982 through 1990. In addition, the paper examines market entry strategies which may be useful for traditional Asia Pacific exporting companies given a potentially adverse European Union trade posture.Specifically, it is suggested that either a defensive export-substitution direct investment strategy or an offensive export-substitution direct investment strategy may be appropriate for many Asia Pacific companies. ABSTRAK Penerbit Universiti Kebangsaan Malaysia 1996 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7971/1/807-1540-1-SM.pdf P, Micheal (1996) Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market. Jurnal Pengurusan, 15 . pp. 27-43. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/374
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	By the latter half of the 1980s, a number of Asia Pacific countries had succeeded through export strategies in penetrating the European market.While Japan was a net exporter to Europe throughout the 1980s, countries like Korea, Taiwan, Hong Kong, and to a lesser extent, Malaysia, Thailand and the Philippines were also net exporters to Europe. As we move through the decade of the 1990s, one of the major uncertainties facing Asia Pacific countries centers on the possibility that, along with the creation of the single market, Europe may erect barriers to trade which could discriminate against non-member countries. Given the potential detrimental impact of a future discriminatory trade policy of the European Union with respect to its outside trading partners, this paper examines the historical relationship and importance of the EU market to selected Asia Pacific countries over the 9-year period 1982 through 1990. In addition, the paper examines market entry strategies which may be useful for traditional Asia Pacific exporting companies given a potentially adverse European Union trade posture.Specifically, it is suggested that either a defensive export-substitution direct investment strategy or an offensive export-substitution direct investment strategy may be appropriate for many Asia Pacific companies. ABSTRAK
format	Article
author	P, Micheal
spellingShingle	P, Micheal Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market
author_facet	P, Micheal
author_sort	P, Micheal
title	Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market
title_short	Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market
title_full	Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market
title_fullStr	Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market
title_full_unstemmed	Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market
title_sort	corporate strategies for asia pacific companies in dealing with europe's single-integrated market
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	1996
url	http://journalarticle.ukm.my/7971/ http://journalarticle.ukm.my/7971/ http://journalarticle.ukm.my/7971/1/807-1540-1-SM.pdf
first_indexed	2023-09-18T19:51:07Z
last_indexed	2023-09-18T19:51:07Z
_version_	1777406226446942208

Corporate strategies for Asia Pacific Companies in Dealing with Europe's Single-Integrated Market

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