Translating urban tourist icons across cultures: an English-Malay perspective
Urban tourist icons such as Paris, Istanbul or Sydney are major pull factors of a destination and are often represented in tourist promotional texts (TPTs) to persuade potential tourists to visit a destination. The use of the ‗iconic advertising approach‘(Litvin & Mouri, 2009), which capitalises...
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| Format: | Article |
| Language: | English |
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Penerbit UKM
2014
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| Online Access: | http://journalarticle.ukm.my/7771/ http://journalarticle.ukm.my/7771/ http://journalarticle.ukm.my/7771/1/5467-18828-1-PB.pdf |