Asian dramas and popular trends in Malaysian television industry

As one of the popular cultural products, television drama for many years has been an indispensable feature on television around the world. As early as 1970s’ TV soap opera/melodrama have been significantly popular in the East Asia television industry. In the Malaysian context, television drama seems...

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Main Authors:	Juliana Abdul Wahab, Wang, Lay Kim, Sharifah Shahnaz Syed Baharuddin
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2013
Online Access:	http://journalarticle.ukm.my/6914/ http://journalarticle.ukm.my/6914/ http://journalarticle.ukm.my/6914/1/V29_2_159-174.pdf

id	ukm-6914
recordtype	eprints
spelling	ukm-69142016-12-14T06:42:33Z http://journalarticle.ukm.my/6914/ Asian dramas and popular trends in Malaysian television industry Juliana Abdul Wahab, Wang, Lay Kim Sharifah Shahnaz Syed Baharuddin, As one of the popular cultural products, television drama for many years has been an indispensable feature on television around the world. As early as 1970s’ TV soap opera/melodrama have been significantly popular in the East Asia television industry. In the Malaysian context, television drama seems to be one of the major sources of entertainment for the local audience. In the 80s and 90s dramas were imported mainly from America, Hong Kong, Taiwan, China and Japan but subsequently from year 2000 onwards dramas from other parts of Asia and Latin America were also imported. The popularity of non western dramas in Malaysia, took precedent in the late 1990’s and currently remains as one of the major sources of entertainment for local audience. Asian Dramas alongside local dramas became an important feature in Malaysian television industry with astronomical viewership ratings among local audience. With the development of this trend, this paper attempts to investigate the rapid expansion of ASIAN television dramas and analyse the push and pull factors that encourages its growth within the Malaysian television industry. More specifically, this paper critically examines the impact of imported Asian Dramas have had on television scheduling in Malaysia, principally the question of when and where these programs have dominated the schedules. Universiti Kebangsaan Malaysian 2013 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/6914/1/V29_2_159-174.pdf Juliana Abdul Wahab, and Wang, Lay Kim and Sharifah Shahnaz Syed Baharuddin, (2013) Asian dramas and popular trends in Malaysian television industry. Jurnal Komunikasi ; Malaysian Journal of Communication, 29 (2). pp. 159-174. ISSN 0128-1496 http://www.ukm.my/jkom/index.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	As one of the popular cultural products, television drama for many years has been an indispensable feature on television around the world. As early as 1970s’ TV soap opera/melodrama have been significantly popular in the East Asia television industry. In the Malaysian context, television drama seems to be one of the major sources of entertainment for the local audience. In the 80s and 90s dramas were imported mainly from America, Hong Kong, Taiwan, China and Japan but subsequently from year 2000 onwards dramas from other parts of Asia and Latin America were also imported. The popularity of non western dramas in Malaysia, took precedent in the late 1990’s and currently remains as one of the major sources of entertainment for local audience. Asian Dramas alongside local dramas became an important feature in Malaysian television industry with astronomical viewership ratings among local audience. With the development of this trend, this paper attempts to investigate the rapid expansion of ASIAN television dramas and analyse the push and pull factors that encourages its growth within the Malaysian television industry. More specifically, this paper critically examines the impact of imported Asian Dramas have had on television scheduling in Malaysia, principally the question of when and where these programs have dominated the schedules.
format	Article
author	Juliana Abdul Wahab, Wang, Lay Kim Sharifah Shahnaz Syed Baharuddin,
spellingShingle	Juliana Abdul Wahab, Wang, Lay Kim Sharifah Shahnaz Syed Baharuddin, Asian dramas and popular trends in Malaysian television industry
author_facet	Juliana Abdul Wahab, Wang, Lay Kim Sharifah Shahnaz Syed Baharuddin,
author_sort	Juliana Abdul Wahab,
title	Asian dramas and popular trends in Malaysian television industry
title_short	Asian dramas and popular trends in Malaysian television industry
title_full	Asian dramas and popular trends in Malaysian television industry
title_fullStr	Asian dramas and popular trends in Malaysian television industry
title_full_unstemmed	Asian dramas and popular trends in Malaysian television industry
title_sort	asian dramas and popular trends in malaysian television industry
publisher	Universiti Kebangsaan Malaysian
publishDate	2013
url	http://journalarticle.ukm.my/6914/ http://journalarticle.ukm.my/6914/ http://journalarticle.ukm.my/6914/1/V29_2_159-174.pdf
first_indexed	2023-09-18T19:48:14Z
last_indexed	2023-09-18T19:48:14Z
_version_	1777406044458188800

Asian dramas and popular trends in Malaysian television industry

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