Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television

Japanese animation or, as it is popularly known, anime appears to be the most celebrated Asian television product around the globe today. Anime was first created in 1917 and developed well into the 1970’s in Japan. By the 1990’s anime series, such as Dragon Ball, Pokemon, and Sailormoon became world...

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Main Authors:	Juliana Abdul Wahab, Mustafa K Anuar, Farhani
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2012
Online Access:	http://journalarticle.ukm.my/5864/ http://journalarticle.ukm.my/5864/ http://journalarticle.ukm.my/5864/1/V28_2_1-19.pdf

id	ukm-5864
recordtype	eprints
spelling	ukm-58642016-12-14T06:39:41Z http://journalarticle.ukm.my/5864/ Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television Juliana Abdul Wahab, Mustafa K Anuar, Farhani, Japanese animation or, as it is popularly known, anime appears to be the most celebrated Asian television product around the globe today. Anime was first created in 1917 and developed well into the 1970’s in Japan. By the 1990’s anime series, such as Dragon Ball, Pokemon, and Sailormoon became worldwide successes (Patten: 2009). By the year 2000, the proliferation of Japanese animation in the global market is beyond imagination. Current global response and market trend suggest that the anime industry is indeed a significant contribution to the economic growth of Japan. Proliferation of Japanese programmes in Malaysia became prominent in the 1980’s where more Japanese dramas and anime were used to fill in the time slot. The fact that the percentage of imports of animation programme from the west had decreased in the recent years suggests that Japanese anime has started to claim a steady position in Malaysian television industry. It is in this larger context that this study aims to understand how “Japaneseness’ has been negotiated in representing Japan unique identity in anime through critical content analysis of selected anime programmes available on Malaysia television. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5864/1/V28_2_1-19.pdf Juliana Abdul Wahab, and Mustafa K Anuar, and Farhani, (2012) Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (2). pp. 1-19. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Japanese animation or, as it is popularly known, anime appears to be the most celebrated Asian television product around the globe today. Anime was first created in 1917 and developed well into the 1970’s in Japan. By the 1990’s anime series, such as Dragon Ball, Pokemon, and Sailormoon became worldwide successes (Patten: 2009). By the year 2000, the proliferation of Japanese animation in the global market is beyond imagination. Current global response and market trend suggest that the anime industry is indeed a significant contribution to the economic growth of Japan. Proliferation of Japanese programmes in Malaysia became prominent in the 1980’s where more Japanese dramas and anime were used to fill in the time slot. The fact that the percentage of imports of animation programme from the west had decreased in the recent years suggests that Japanese anime has started to claim a steady position in Malaysian television industry. It is in this larger context that this study aims to understand how “Japaneseness’ has been negotiated in representing Japan unique identity in anime through critical content analysis of selected anime programmes available on Malaysia television.
format	Article
author	Juliana Abdul Wahab, Mustafa K Anuar, Farhani,
spellingShingle	Juliana Abdul Wahab, Mustafa K Anuar, Farhani, Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
author_facet	Juliana Abdul Wahab, Mustafa K Anuar, Farhani,
author_sort	Juliana Abdul Wahab,
title	Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_short	Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_full	Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_fullStr	Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_full_unstemmed	Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television
title_sort	global media product and construction of “japanese identity”: a case study of anime on malaysian television
publisher	Universiti Kebangsaan Malaysian
publishDate	2012
url	http://journalarticle.ukm.my/5864/ http://journalarticle.ukm.my/5864/ http://journalarticle.ukm.my/5864/1/V28_2_1-19.pdf
first_indexed	2023-09-18T19:45:21Z
last_indexed	2023-09-18T19:45:21Z
_version_	1777405862846922752

Global media product and construction of “Japanese identity”: a case study of anime on Malaysian Television

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