Minimizing waste and encouraging green practices

The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practice...

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Main Authors:	Siohong Tih, Zuraidah Zainol
Format:	Article
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	http://journalarticle.ukm.my/5839/ http://journalarticle.ukm.my/5839/

id	ukm-5839
recordtype	eprints
spelling	ukm-58392013-01-14T01:52:50Z http://journalarticle.ukm.my/5839/ Minimizing waste and encouraging green practices Siohong Tih, Zuraidah Zainol, The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practices,particularly towards the recycling and green word-of mouth intention. Understanding the drivers of the intention to engage in green practices allows innovation in communication and green marketing to encourage green practice. Self-administered questionnaires were distributed to a sample of 315 respondents. Multiple linear regressions were used to test the predetermined hypotheses. The result reveal asignificant positive relantionship between green attitude, subjective norms, perceived behavioral control and green practice consequences relating to the intention to engage in recycling activities. Green attitude fails to significantly affect the word-of-mouth intention. Nevertheless,subjective norms, perceived behavioral control and green practice consequences emerge as the significant predictors of the word-of mouth intention, Thus,innovations in green marketing should emphasize subjectives norms,perceived behavioral control and green practice consequences to promote green practices and enhance the adoption of green strategies, especially with regards to recycling and word-of-mouth communication of green practices. Penerbit Universiti Kebangsaan Malaysia 2012-06 Article PeerReviewed Siohong Tih, and Zuraidah Zainol, (2012) Minimizing waste and encouraging green practices. Jurnal Ekonomi Malaysia, 46 (1). pp. 157-164. ISSN 0127-1962 http://www.ukm.my/penerbit/jem.htm
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
description	The growing environmental consciousness among societies in developing countries does not promote their inclination towards 'green'practice in daily life.Hence, the main purpose of this study is to identify the significant factors that may influence the intention to engage in green practices,particularly towards the recycling and green word-of mouth intention. Understanding the drivers of the intention to engage in green practices allows innovation in communication and green marketing to encourage green practice. Self-administered questionnaires were distributed to a sample of 315 respondents. Multiple linear regressions were used to test the predetermined hypotheses. The result reveal asignificant positive relantionship between green attitude, subjective norms, perceived behavioral control and green practice consequences relating to the intention to engage in recycling activities. Green attitude fails to significantly affect the word-of-mouth intention. Nevertheless,subjective norms, perceived behavioral control and green practice consequences emerge as the significant predictors of the word-of mouth intention, Thus,innovations in green marketing should emphasize subjectives norms,perceived behavioral control and green practice consequences to promote green practices and enhance the adoption of green strategies, especially with regards to recycling and word-of-mouth communication of green practices.
format	Article
author	Siohong Tih, Zuraidah Zainol,
spellingShingle	Siohong Tih, Zuraidah Zainol, Minimizing waste and encouraging green practices
author_facet	Siohong Tih, Zuraidah Zainol,
author_sort	Siohong Tih,
title	Minimizing waste and encouraging green practices
title_short	Minimizing waste and encouraging green practices
title_full	Minimizing waste and encouraging green practices
title_fullStr	Minimizing waste and encouraging green practices
title_full_unstemmed	Minimizing waste and encouraging green practices
title_sort	minimizing waste and encouraging green practices
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2012
url	http://journalarticle.ukm.my/5839/ http://journalarticle.ukm.my/5839/
first_indexed	2023-09-18T19:45:17Z
last_indexed	2023-09-18T19:45:17Z
_version_	1777405859224092672

Minimizing waste and encouraging green practices

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