Environmentally conscious behavior among Malaysians consumers: an empirical analysis
This paper aims to investigate the influence of demographic and psychographicv variables on environmentally conscious cosumer behavior (ECCB)v in the context of Malaysian consumers. A survey was developed and administered. generating a total sample of 319 respondents across the country. The prelimin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2012
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| Online Access: | http://journalarticle.ukm.my/5808/ http://journalarticle.ukm.my/5808/ http://journalarticle.ukm.my/5808/1/1226-2356-1-SM.pdf |