Environmentally conscious behavior among Malaysians consumers: an empirical analysis

Environmentally conscious behavior among Malaysians consumers: an empirical analysis

This paper aims to investigate the influence of demographic and psychographicv variables on environmentally conscious cosumer behavior (ECCB)v in the context of Malaysian consumers. A survey was developed and administered. generating a total sample of 319 respondents across the country. The prelimin...

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Main Authors: Zuraidah Ramly, Nor Hashima Hashim, Wan Kalthom Yahya, Siti Aishah Mohamad
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:http://journalarticle.ukm.my/5808/
http://journalarticle.ukm.my/5808/
http://journalarticle.ukm.my/5808/1/1226-2356-1-SM.pdf
id ukm-5808
recordtype eprints
spelling ukm-58082016-12-14T06:39:34Z http://journalarticle.ukm.my/5808/ Environmentally conscious behavior among Malaysians consumers: an empirical analysis Zuraidah Ramly, Nor Hashima Hashim, Wan Kalthom Yahya, Siti Aishah Mohamad, This paper aims to investigate the influence of demographic and psychographicv variables on environmentally conscious cosumer behavior (ECCB)v in the context of Malaysian consumers. A survey was developed and administered. generating a total sample of 319 respondents across the country. The preliminary results indicated that all of the variables examin ed were significantly correlated to ECCB, expert for income. Later the analysis from the regression highlighted that only age, gender and perceived consumer effectiveness (PCE)were significant predictors to ECCB. The findings confirmed that, in terms of psychographic variables, PCE has been proven to be more accurate and significant determinant than environmental concern (EC) for segmenting and explaining different segments and characteristics of pro-environmental behavior .These findings may assist Malaysian policy makers in formulating actionable decisions related to environmental education and protection.The finding also allows marketers to use marketing and awareness-raising campaigns to encourage consumers to choose environmental friendly products. Penerbit Universiti Kebangsaan Malaysia 2012-09 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5808/1/1226-2356-1-SM.pdf Zuraidah Ramly, and Nor Hashima Hashim, and Wan Kalthom Yahya, and Siti Aishah Mohamad, (2012) Environmentally conscious behavior among Malaysians consumers: an empirical analysis. Jurnal Pengurusan, 35 . pp. 111-121. ISSN 0127-2713 http://www.ukm.my/penerbit/jurus.htm
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description This paper aims to investigate the influence of demographic and psychographicv variables on environmentally conscious cosumer behavior (ECCB)v in the context of Malaysian consumers. A survey was developed and administered. generating a total sample of 319 respondents across the country. The preliminary results indicated that all of the variables examin ed were significantly correlated to ECCB, expert for income. Later the analysis from the regression highlighted that only age, gender and perceived consumer effectiveness (PCE)were significant predictors to ECCB. The findings confirmed that, in terms of psychographic variables, PCE has been proven to be more accurate and significant determinant than environmental concern (EC) for segmenting and explaining different segments and characteristics of pro-environmental behavior .These findings may assist Malaysian policy makers in formulating actionable decisions related to environmental education and protection.The finding also allows marketers to use marketing and awareness-raising campaigns to encourage consumers to choose environmental friendly products.
format Article
author Zuraidah Ramly,
Nor Hashima Hashim,
Wan Kalthom Yahya,
Siti Aishah Mohamad,
spellingShingle Zuraidah Ramly,
Nor Hashima Hashim,
Wan Kalthom Yahya,
Siti Aishah Mohamad,
Environmentally conscious behavior among Malaysians consumers: an empirical analysis
author_facet Zuraidah Ramly,
Nor Hashima Hashim,
Wan Kalthom Yahya,
Siti Aishah Mohamad,
author_sort Zuraidah Ramly,
title Environmentally conscious behavior among Malaysians consumers: an empirical analysis
title_short Environmentally conscious behavior among Malaysians consumers: an empirical analysis
title_full Environmentally conscious behavior among Malaysians consumers: an empirical analysis
title_fullStr Environmentally conscious behavior among Malaysians consumers: an empirical analysis
title_full_unstemmed Environmentally conscious behavior among Malaysians consumers: an empirical analysis
title_sort environmentally conscious behavior among malaysians consumers: an empirical analysis
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2012
url http://journalarticle.ukm.my/5808/
http://journalarticle.ukm.my/5808/
http://journalarticle.ukm.my/5808/1/1226-2356-1-SM.pdf
first_indexed 2023-09-18T19:45:10Z
last_indexed 2023-09-18T19:45:10Z
_version_ 1777405851769765888

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