Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.

Theme parks attempt to create enjoyable and amazing experiences for visitors. As a result,theme parks are important sectors within the tourism industry, which has grown dramatically with theme parks becoming the main tourist destinations in some countries. The purpose of this research is to analyzeh...

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Main Authors:	Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	http://journalarticle.ukm.my/5807/ http://journalarticle.ukm.my/5807/ http://journalarticle.ukm.my/5807/1/1225-2354-1-SM.pdf

id	ukm-5807
recordtype	eprints
spelling	ukm-58072016-12-14T06:39:34Z http://journalarticle.ukm.my/5807/ Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks. Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin, Theme parks attempt to create enjoyable and amazing experiences for visitors. As a result,theme parks are important sectors within the tourism industry, which has grown dramatically with theme parks becoming the main tourist destinations in some countries. The purpose of this research is to analyzehow the perceived quality and emotions of visitors in Malaysias theme park environments influence their satisfaction and behavior intentions to revisit.Three main factors that will influence visitors satisfaction towards theme parks and their behavioral intentions to revisit are perceived quality, arousal-based experiences and pleasure-based experiences.This study involves 320 respondents, significant predictors that influence the satisfaction among the theme park visitors are arousal-based experiences and perceived services quality. The parks management can use the findings of this study in planning and executing marketing strategies to improve the theme park service offerings. Penerbit Universiti Kebangsaan Malaysia 2012-09 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5807/1/1225-2354-1-SM.pdf Norzalita Abd Aziz, and Ahmad Azmi M.Ariffin, and Nor Asiah Omar, and Chin Evin, (2012) Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan, 35 . pp. 97-109. ISSN 0127-2713 http://pkukmweb.ukm.my/penerbit/jurus.htm
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Theme parks attempt to create enjoyable and amazing experiences for visitors. As a result,theme parks are important sectors within the tourism industry, which has grown dramatically with theme parks becoming the main tourist destinations in some countries. The purpose of this research is to analyzehow the perceived quality and emotions of visitors in Malaysias theme park environments influence their satisfaction and behavior intentions to revisit.Three main factors that will influence visitors satisfaction towards theme parks and their behavioral intentions to revisit are perceived quality, arousal-based experiences and pleasure-based experiences.This study involves 320 respondents, significant predictors that influence the satisfaction among the theme park visitors are arousal-based experiences and perceived services quality. The parks management can use the findings of this study in planning and executing marketing strategies to improve the theme park service offerings.
format	Article
author	Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin,
spellingShingle	Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin, Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
author_facet	Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin,
author_sort	Norzalita Abd Aziz,
title	Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_short	Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_full	Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_fullStr	Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_full_unstemmed	Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
title_sort	examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2012
url	http://journalarticle.ukm.my/5807/ http://journalarticle.ukm.my/5807/ http://journalarticle.ukm.my/5807/1/1225-2354-1-SM.pdf
first_indexed	2023-09-18T19:45:10Z
last_indexed	2023-09-18T19:45:10Z
_version_	1777405851625062400

Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks.

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