User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style

This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndi...

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Main Author:	A.B.M Abdullah
Format:	Article
Language:	English
Published:	Penerbit UKM 2005
Online Access:	http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf

id	ukm-5002
recordtype	eprints
spelling	ukm-50022016-12-14T06:37:30Z http://journalarticle.ukm.my/5002/ User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style A.B.M Abdullah, This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndicates that verbal and visual scores obtained by using two different questionnaires are congruent. One e-commerce survey instrument was used to measure user preferences for different features of electronic catalogs. One-way ANOVA analysis has been conducted to find out whether different VARK (visual, auditory, read/write, and kinesthetic) score groups differ significantly based on their preference for different aspects of information presentation via electronic catalogs. ANOVA results indicate that Web shoppers’ preference for text-oriented catalogs, visually-oriented catalogs, audio enabled catalogs, customisable animated catalogs, virtual trial, and online shopping differs significantly. In addition to ANOVA, regression analysis has also been conducted to reaffirm the findings of the ANOVA analysis. As expected, most of the findings in regression analysis are inline with the ANOVA results. Penerbit UKM 2005 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf A.B.M Abdullah, (2005) User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style. Jurnal Teknologi Maklumat dan Multimedia, 2 . pp. 19-32. ISSN 1823-0113 http://www.ukm.my/jitm/vol2_2005_19-32.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndicates that verbal and visual scores obtained by using two different questionnaires are congruent. One e-commerce survey instrument was used to measure user preferences for different features of electronic catalogs. One-way ANOVA analysis has been conducted to find out whether different VARK (visual, auditory, read/write, and kinesthetic) score groups differ significantly based on their preference for different aspects of information presentation via electronic catalogs. ANOVA results indicate that Web shoppers’ preference for text-oriented catalogs, visually-oriented catalogs, audio enabled catalogs, customisable animated catalogs, virtual trial, and online shopping differs significantly. In addition to ANOVA, regression analysis has also been conducted to reaffirm the findings of the ANOVA analysis. As expected, most of the findings in regression analysis are inline with the ANOVA results.
format	Article
author	A.B.M Abdullah,
spellingShingle	A.B.M Abdullah, User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
author_facet	A.B.M Abdullah,
author_sort	A.B.M Abdullah,
title	User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
title_short	User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
title_full	User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
title_fullStr	User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
title_full_unstemmed	User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
title_sort	user preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
publisher	Penerbit UKM
publishDate	2005
url	http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf
first_indexed	2023-09-18T19:43:04Z
last_indexed	2023-09-18T19:43:04Z
_version_	1777405719701618688

User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style

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