Advertising appeals: a cross-cultural perspective

Advertising appeals: a cross-cultural perspective

please refer fulltext

Bibliographic Details
Main Author: Mohamad Md Yusoff
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1985
Online Access:http://journalarticle.ukm.my/4991/
http://journalarticle.ukm.my/4991/
http://journalarticle.ukm.my/4991/1/2%281%29.pdf
id ukm-4991
recordtype eprints
spelling ukm-49912016-12-14T06:37:28Z http://journalarticle.ukm.my/4991/ Advertising appeals: a cross-cultural perspective Mohamad Md Yusoff, please refer fulltext Universiti Kebangsaan Malaysian 1985 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4991/1/2%281%29.pdf Mohamad Md Yusoff, (1985) Advertising appeals: a cross-cultural perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 1 . pp. 21-29. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description please refer fulltext
format Article
author Mohamad Md Yusoff,
spellingShingle Mohamad Md Yusoff,
Advertising appeals: a cross-cultural perspective
author_facet Mohamad Md Yusoff,
author_sort Mohamad Md Yusoff,
title Advertising appeals: a cross-cultural perspective
title_short Advertising appeals: a cross-cultural perspective
title_full Advertising appeals: a cross-cultural perspective
title_fullStr Advertising appeals: a cross-cultural perspective
title_full_unstemmed Advertising appeals: a cross-cultural perspective
title_sort advertising appeals: a cross-cultural perspective
publisher Universiti Kebangsaan Malaysian
publishDate 1985
url http://journalarticle.ukm.my/4991/
http://journalarticle.ukm.my/4991/
http://journalarticle.ukm.my/4991/1/2%281%29.pdf
first_indexed 2023-09-18T19:43:03Z
last_indexed 2023-09-18T19:43:03Z
_version_ 1777405718115123200

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